Jason Nazar

NOVEMBER 1, 2015

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

NOVEMBER 29, 2010

Cable provider Comcast appears to be taking aim at online video sites, and has demanded that Internet Service Provider Level 3 pay the company fees in order to transmit Internet online movies and other content to Comcast customers.

Hulu 145

Hulu Netflix Demand Content 145

Tech Zulu Event

AUGUST 4, 2011

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. Yes, Netflix has a huge arm in the rental business and Redbox is pretty popular, but you’ll find the titles are probably pretty limited if you like the good indie stuff.

Web 65

Web Netflix Social Media Product 65

TechCrunch LA

MAY 17, 2019

Ficto is bringing to market adaptations of bestselling books and original productions which will be released with theatrical films and has plans in the pipeline for other forms of scripted and unscripted entertainment. He points to the success of Netflix’s hit “You”, which the streaming service picked up from Lifetime.

Services 167

Services Report Netflix Content 167

Startup Professionals Musings

MAY 27, 2020

It works best in a tightly defined niche market, like antique car owners, or rare-coin junkies, or woodworking enthusiasts, where experts hare hard to find, and members can gain from interacting with each other. With this model, you provide website access to insider information for a regular subscription payment. Network model.

Startup 168

Startup Customer Custom Netflix 168

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

MAY 23, 2012

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? MOviepilot is starting to bring its movie recommendations and discovery site to the U.S., and has set up shop here to connect with the local entertainment industry.

Startup 164

Startup Paramount Netflix Entertainment 164

socalTECH

OCTOBER 29, 2012

I figured out that there was this massive market for comedic content, but the market was extremely scattered. We set up to develop that technology, in partnership with institutions and researchers, psychologists, and marketing professors. One of the companies there I was working with was CollegeHumor. READ MORE>>.

Content 230

Content News Startup Research 230

socalTECH

JANUARY 3, 2014

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. You have Genius on iTunes, NetFlix''s recommended movies, Facebook or Twitter. It''s a very fractured process.

Entertainment 206

Entertainment Startup Southern California Netflix 206

TechCrunch LA

JANUARY 14, 2019

YouTube didn’t kill television, it just became Netflix… T hings can move in two different directions at the same time. ” Like Attanasio at Toonstar, Flinn sees the speed at which digital content can be created and brought to market as a critical component of its success. “And I don’t see it as zero sum.

Social Media 261

Social Media Content Media Artificial Inteligence 261

Both Sides of the Table

SEPTEMBER 21, 2011

He has founded a new social networking site called AnyBeat to take on this issue. But you might like to start interviewing for jobs or posting on job sites without using your actual name. Marketing – There are times where you market as an individual and times where you want to market as a brand.

Social Network 329

Social Network Startup Blogging Venture Capital 329

Tech Zulu Event

MAY 10, 2013

This traveling player can allow direct digital rentals from any blog, Facebook page, Twitter profile or other online site. Their baked in marketing technology helps producers determine the best distribution system by matching genres with online viewers demographics across 4,000 affiliate sites.

Platform 69

Platform Netflix Hulu Content 69

Tech Zulu Event

FEBRUARY 27, 2013

Loves to follow financial market, huge Boston celtics fan. Everything from Skyfall in a packed auditorium on opening night to It’s a Wonderful Life on Netflix to Ponyo in an art house on a small screen. You can sometimes get movie ticket deals from daily deal sites. Worked with Sean almost 10 years ago. How much?

Help 91

Help Netflix Research Screening 91

Startup Professionals Musings

MARCH 2, 2015

It works best in a tightly defined niche market, like antique car owners, or rare-coin junkies, or woodworking enthusiasts, where experts hare hard to find, and members can gain from interacting with each other. With this model, you provide website access to insider information for a regular subscription payment. Network model.

Startup 106

Startup Customer Custom Netflix 106

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

socalTECH

MARCH 3, 2011

One of those he mentioned was Hark (www.hark.com), an online site which allows users to find and share sound bites and audio clips from movies and elsewhere. So, we spun up the site, and got it up and going in the middle of 2008, and it just took off, particularly right after the elections. We've really tried to change the model.

Redpoint 201

Redpoint Startup Content .Net 201

Tech Zulu Event

SEPTEMBER 29, 2014

Only a few online movie distributors exist on the markets now, but how are they supposed to help grow digital movie properties? Netflix, Amazon, Hulu and other online distributors bring viewers to their portal to watch movies and TV shows. Yekra changes the way studios market their movies.

Screening 76

Screening Content Entertainment Netflix 76

Startup Professionals Musings

APRIL 24, 2016

It works best in a tightly defined niche market, like antique car owners, or rare-coin junkies, or woodworking enthusiasts, where experts hare hard to find, and members can gain from interacting with each other. With this model, you provide website access to insider information for a regular subscription payment. Network model.

Startup 56

Startup Customer Custom Netflix 56

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 4, 2010

Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. the funding and market coverage. If you want to run marketing campaigns you need to know who influences whom and in which product categories and geographies.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

socalTECH

NOVEMBER 17, 2010

What I mean by that, is many times, when marketing departments are releasing a film, they release a few teaser scenes. A few companies have aggregated all of that free media out there from those marketing materials. Then, we got written up by Time Magazine as one of the Top 50 sites of 2010. You just won't get those moments.

Startup 190

Startup Los Angeles Content Hollywood 190

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. Why is that?

Media 302

Media Netflix Content Hulu 302

Tech Zulu Event

SEPTEMBER 24, 2013

There are new filmmakers who are trying to get into the entertainment business, but the market has been over saturated with content. They would search through Craigslist and other jobs sites for a film crew and the process of finding people manually was quite cumbersome. RR: Yeah, I am really proud of how the site is looking.

Content 81

Content Entertainment Startup Los Angeles 81

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Another client of Mr. Rappaports, Mich Mathews, formerly the head of marketing for Microsoft. The units, asking $500,000 to $2 million, hit the market in about a month.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

MAY 1, 2014

Today’s $24 billion storage market in the US has these same key disadvantages and that was the genesis of Sam Rosen’s initial idea for MakeSpace , which I initially funded 15 months ago. He would pick up stuff from your apartment and bring it to storage for you and he could save money by having that facility be off site.

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu 292

Hulu Technical Review Content Advertising 292

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. You may attract early adopters, who love everything new, but the mainstream market will be elusive. Create an entirely new market space or new category.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

DECEMBER 24, 2014

Services entrepreneurs can more easily capitalize on the trend to treat each customer personally, whether entrepreneurs be interior designers working from home, marketing consultants, or offering Angie’s List to find the best local handyman. These range from extended warranties, to home delivery and setup, to on-site technical support.

Services 101

Services Startup Outsource Technical Support 101

Both Sides of the Table

JUNE 12, 2010

How did they end up with such an irreverent site and what was their objective? BookRenter – plus a discussion about Chegg … what is going on in the university book market? We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. TechCrunch article.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

JULY 2, 2010

They point to YouTube as the big gorilla, but also social networking with video (Bebo), and video job sites (VisualCV). billion for the site in 2006. According to predictions and what I see on the many sites I have visited, there are still positives and negatives to consider: YouTube is already gigantic, so the interest is there.

Hulu 84

Hulu Social Network Blogging Netflix 84

Frank Addante

JUNE 4, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. Startup 3.0: Be scrappy.

Startup 40

Startup Venture Capital Email CTO Hire 40

Both Sides of the Table

MARCH 11, 2016

Better than FB, Twitter or any news site. In fact, it’s the most important tool for media to come along since Twitter, FB, YouTube and Netflix. When the Paris massacre was happening I found this to be the single best source to get a quick sense of what was happening on the ground by everybody who was Snapping from Paris.

Snapchat 150

Snapchat Screening Venture Capital Guide 150