Remove category strategic-planning
article thumbnail

7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

article thumbnail

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making A Sport Out of Shopping On Little Black Bag, With Dan Murillo

socalTECH

We think there is a new category of the e-commerce and shopping sector, the entertainment sector. Dan Murillo: Our typical customer is an 18-35 year old female, who spends a lot of time shopping online, and spends a lot of time on social networks like Facebook and Pinterest. It gets quite strategic.

Commerce 153
article thumbnail

Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

At the same time, our technology allows us to get deep insights into the amount of inventory held by each seller on such sites a Amazon, how long that inventory has been on Amazon, and to start putting data together to understand inventory, sales velocity, merchant profiles, and how those are all related, and how the market is fitting together.

article thumbnail

Walmart: Turning San Diego Into A Key Technology Center

socalTECH

However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more. When people think Walmart , they don't often think of the retail giant as a technology leader.

San Diego 100
article thumbnail

Walmart: Turning San Diego Into Its Technology Center

socalTECH

However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more. When people think Walmart , they don't often think of the retail giant as a technology leader.

San Diego 100
article thumbnail

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.