Software Firm Boosts Market
L.A. Business Journal
NOVEMBER 25, 2016
Software giant Oracle increases footprint with record Santa Monica office deal.
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L.A. Business Journal
NOVEMBER 25, 2016
Software giant Oracle increases footprint with record Santa Monica office deal.
Both Sides of the Table
JULY 26, 2010
Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.
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socalTECH
APRIL 11, 2014
Irvine-based SecureAuth , which provides two-factor authentication software, hsa named Darin Pendergraft as its new Vice President of Marketing, the company said this week. Pendergraft was most recently at Oracle, and had also served at Quest Software (which is now part of Dell). READ MORE>>.
socalTECH
NOVEMBER 22, 2011
Irvine-based Solarflare is bolstering its marketing expertise, the company said this week, and has hired Scott Woolsey as Director of Brand Development.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.
SoCal Tech Calendar
JUNE 2, 2016
Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning. Financial details of the deal were not disclosed. READ MORE>>.
Tech Zulu Event
OCTOBER 22, 2015
Excited about Oracle Open World? I’ve been invited to attend this year by Dun & Bradstreet to learn about how their data solutions power the Oracle Cloud Platform. We’re expanding the use cases for our information and are thrilled to put a stake in the digital advertising and marketing ground.”
socalTECH
SEPTEMBER 20, 2011
Calabasas-based Spotlight , the developer of ticket management software-as-a-service, said today that it has appointed Richard Dym as its Chief Marketing Officer. Spotlight said its customers now include Comcast, MetLife, Nike, Oracle, Time Warner Cable Media Sales, NBCUniversal, Stanley Black & Decker, and Principal Financial Group.
socalTECH
MAY 28, 2014
Los Angeles-based financial software developer BlackLine Systems has hired its first, Chief Marketing Officer, the company announced today. BlackLine said it has hired David Downing, most recently the Chief Marketing Officer of NetSuite, as its first CMO. The company is backed by private equity firm Silver Lake. READ MORE>>.
socalTECH
JANUARY 31, 2022
Irvine-based asset tracking technology provider CalAmp said late last week that it has named Mark Gaydos as its Chief Marketing Officer (CMO). Gaydos was previously CMO at Nlyte Software, and also was Senior Vice President of Marketing at Engine Yard, in addition to serving at Oracle and SAP America.
Both Sides of the Table
OCTOBER 1, 2009
In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.
Both Sides of the Table
NOVEMBER 4, 2010
The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.
Tech Zulu Event
NOVEMBER 2, 2015
As a first-timer at Oracle OpenWorld , I’ve been quite impressed by the sheer number of people thronging Howard Street, Moscone Center and the local San Francisco area in business-suits and professional attire. Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing.
Both Sides of the Table
JUNE 28, 2011
Venture capital is in the process of its own creative destruction with new market entrants and new models of innovation at the precise moment that our industry itself is contracting. million in team costs to code, launch, manage, market & sell our software. When I built my first company starting in 1999 it cost $2.5
SoCal Tech Calendar
SEPTEMBER 10, 2009
Wednesday, September 16, 2009 -- CommNexus Capital Markets SIG presents: 409A RegulationsandGuidelines. Come listen to a distinguished panel, Jeffrey Kinderman, Director of Oracle Capital Advisors, Ralph J.
socalTECH
JUNE 8, 2011
Givezooks is headed by Carol Schrader, who has previously been VP of Marketing at Agile Software, which is now part of Oracle; she was part of the team that took Agile IPO in 1999. The firm has also added an iFrame widget to support those ticket sales on an organization's own website. READ MORE>>.
InfoChachkie
AUGUST 18, 2011
In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials? When I joined Oracle, they were essentially ‘the Google’ of their time.
socalTECH
APRIL 3, 2014
Vora is the CEO of Acrolinx, and also had served as entrepreneur-in-residence at Foundational Capital, as well as a VP at Oracle and Adobe. Vora also founded Oblix, which was acquired by Oracle, and sits on the boards of Get Satisfaction and NextPrinciples, among other positions.
socalTECH
JANUARY 27, 2014
The cloud storage provider said its new IBackup service specifically backsup up MS SQL Server, MS Exchange Server, Oracle Server, and MS SharePoint Server databases for users. Privately held IDrive has been in a big effort to expand its market penetration with small businesses in recent months. READ MORE>>.
socalTECH
OCTOBER 19, 2011
San Diego-based MeLLmo , the developer of the Roambi mobile business analytics software, said today that it has opened up an office in Shanghai, to support the Greater China market. Roambi said the new office will be headed by Sean Luangrath, who has previously served at Apple, PeopleSoft, and Oracle. READ MORE>>.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.
socalTECH
SEPTEMBER 13, 2016
Braune was previously at Panzura, and also served at Oracle and LSI Engenio. Zadara provides a combination of storage hardware and cloud services aimed at the enterprise market. Braune reports to Dani Naor, Zadar's Vice President of International Sales. READ MORE>>.
socalTECH
DECEMBER 21, 2010
MeLLmo said the new round will go towards product innovation and go-to-market strategy. MeLLmo's Roambi app allows users to access business data from their mobile phone, connecting those phones to IBM, Microsoft, Oracle, SAP, Endeca, Google, and Salesforce data visually. MeLLmo is headed by Santiago Becerra. READ MORE>>.
socalTECH
FEBRUARY 9, 2010
The firm said the new funding will go to expands its go-to-market efforts. IVT serves clients such as Oracle, Rohm & Hass, IBM, and NEC particularly for corporate communications, investor relations, and training webcasts. Monitor and Tudor are prior investors in the firm.
socalTECH
FEBRUARY 4, 2016
Los Angeles-based OpenMethods , a developer of software for the contact center and telephony market, has raised $5M in a funding round, according to the company. The company's software connects the Oracle Service Cloud software, Oracle's CRM suite, with telephony software from Genesys, Cisco, Avaya, and Interactive Intelligence.
socalTECH
JANUARY 6, 2012
Pasadena-based Guidance Software , the developer of computer forensics and e-discovery software, said this morning that it has named Daniel Lim as Vice President and Deputy General Counsel, and Alex Adrianopoulos as Vice President of Marketing.
Both Sides of the Table
JULY 1, 2010
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. So I would go to lunch with our senior architect and ask 50 questions about the differences between Postgres , MySQL and Oracle databases. Skipping is insidious.
socalTECH
NOVEMBER 19, 2013
Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Amanda MacNaughton , PromoJam (Glendale, marketing software). Internap , PricewaterhouseCoopers , Demand Media , Stubbs, Alderton & Markiles LLP , Oracle , Cresa Partners , UK Trade & Investment , PIXT , and many others.
socalTECH
JANUARY 14, 2016
MindTouch, which was founded by Steve Bjorg and Aaron Fulkerson back in 2005, said the funding will go to increase its integration with software such as Salesforce, SAP, and Oracle, and grow its marketing, business development, sales, and engineering teams.
socalTECH
JANUARY 2, 2015
I''m very interested in seeing how the so-called "marketing cloud" emerges and develops further. There are many silos, and several big players (Adobe, Salesforce, Oracle, etc.), My hunch is data aggregation is key.
socalTECH
APRIL 29, 2019
Tekion is a startup developing business applications in the automotive retail market. Vijayan previously also served at VMware and Oracle, and sits on the board of Nic Inc. According to HyreCar, it has appointed Jay Vijayan, the former Chief Information Officer (CIO) of Tesla, and current CEO of Tekion, to its board.
socalTECH
JANUARY 15, 2021
Hulst was previously Executive Vice President, Global Data and Strategy at The Trade Desk, and prior to that was Group Vice President, Marketing and Strategic Partnerships, Oracle Data Cloud.
Both Sides of the Table
OCTOBER 12, 2010
A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. I was WAY off between my book research about what the engineering & construction market would want (my first company) and what they actually wanted. I only found out through customer meetings. IMO at least.
Both Sides of the Table
OCTOBER 22, 2009
Everyone in the outside world is talking about how great you are but internally you know that your sales aren’t ramping, your product isn’t shipping on time, you have doubts about the quality of your code, you’re not convinced you’re doing a good job on marketing – whatever. Your solution? My advice: don’t.
socalTECH
OCTOBER 9, 2018
businesses in the Japanese market. The new joint subsidiary, Blackline K.K. , is a joint venture between BlackLine and Japan Cloud, a Tokyo firm which provides professional services to help U.S. Financial details of that joint venture were not announced. READ MORE>>.
Both Sides of the Table
FEBRUARY 5, 2011
I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Features don’t win or lose sales – especially in nascent markets. The marketing guys blame the sales guys who can’t close their leads. That stuff is for Oracle or IBM.
Both Sides of the Table
MARCH 19, 2013
And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. You build a great product and make sure it is used in such a way as to deliver real benefit to your customers versus just the promise of a benefit outlined in your marketing materials.
Both Sides of the Table
APRIL 10, 2010
And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. Often these were things that would make Salesforce more competitive vis-a-vis Oracle and Microsoft.
socalTECH
OCTOBER 12, 2011
Altadena-based Unified Dispatch , a provider of fleet management and booking systems for the taxi and transportation market, has been acquired by a unit of Veolia Transportation , the owner of SuperShuttle, ExecuCar, and other transportation services. Duggan & Associates, Oracle, and the SEC.
socalTECH
APRIL 23, 2018
Queener had served as VP of Field Operations, SVP Operations, SVP Products, EVP/GM of Data Cloud, and EVP/GM of Marketing Cloud at Salesforce, among other titles. He also has served at Siebel Systems (now Oracle).
Both Sides of the Table
APRIL 3, 2014
Features don’t win or lose sales – especially in nascent markets. If it wasn’t you, I guarantee you they were influenced by your competitor – either through their sales efforts or through marketing. The marketing guys blame the sales guys who can’t close their leads. That stuff is for Oracle or IBM.
socalTECH
DECEMBER 3, 2012
How did you come across the market? The government and public sector is a fairly large market. A lot of software startups have shied away from serving public institutions, despite a big market, due to concerns about how slow they adopt things. It does take a long time to penetrate the market.
Both Sides of the Table
MARCH 17, 2010
But it’s more atypical for investors located in this market. If we extend a bit North up the coast line we have many affiliate marketing innovators including ValueClick, Commission Junction and FastClick. You can hire a talented head of marketing, business development, technology and sales.
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