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Bluebeam Software Acquired For $100M

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Pasadena-based software developer Bluebeam Software has been acquired by German software company Nemetschek AG , the two said late Friday. According to the two, Nemetschek will pay $100M for BlueBeam, which is a developer of PDF software used for architecture, engineering, and construction. READ MORE>>.

Software 228
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Guidance Software Snags Marketing VP From Websense

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Pasadena-based Guidance Software , a developer of forensics software for digital investigations of computers, said today that it has hired Leo J. Cole as the firm's Vice President of Marketing. Cole was most recently VP of Marketing for Websense, and also served for over 25 years at IBM. READ MORE>>.

Software 157
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FastSoft Names New Marketing VP

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Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix.

Marketing 196
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Central Desktop Names Marketing VP

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Pasadena-based Central Desktop , the online project management and social collaboration software provider headed by Isaac Garcia, said today that it has named Linda Souza as its Associate Vice President of Marketing. Tags: central desktop marketing executive everbridge. Souza has also served at Ariba/FreeMarkets.

Marketing 165
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Smarter Digital Marketing With Smartify's Carla Bourque

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How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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Announcing The Socaltech 50: Southern California's Up-and-Comers

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Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). Tim Cadogan , OpenX (Pasadena, advertising). Isaac Garcia , Central Desktop (Pasadena, software). Matthew Goldman , Wallaby Financial (Pasadena, financial). Ryan Hudson , Honey (Pasadena, apps).

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Perfect Market Acquired By Taboola

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Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.