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GraphEffect Gets $2M For Facebook Marketing

socalTECH

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189
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YapStone Plans Big LA Expansion, Hiring

socalTECH

According to the company, it is hiring across marketing, sales, engineering, and product. The company--which currently has offices at ROC in Santa Monica--says it is in the mist to moving to a new office in Santa Monica in order to accomodate that growth in Q1 of 2015. READ MORE>>.

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CallFire Names Chief Revenue Officer

socalTECH

Santa Monica-based voice and text-platform provider CallFire is bolstering its executive ranks today with a new hire, saying that it has named Barbara Palmer as the company''s new Chief Revenue Officer. Palmer will head up business development, marketing, and sales for CallFire. READ MORE>>.

Paramount 223
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Onica Raises $20M For Cloud Migration, IT Services Efforts

socalTECH

Santa Monica- and Irvine-based Onica , a provider of IT services focused on cloud-based platforms like Amazon Web Services (AWS), has raised $20M in a funding round, the company announced this week. The company--formerly known as CorpInfo--said the funding came from Sunstone Partners. Onica is led by CEO Stephen Garden.

Services 113
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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

We spoke with co-founder Ryan Costello about Santa Monica-based Event Farm (www.eventfarm.com), on how its software technology is being used to power high end, VIP events for large companies. We're in Santa Monica, and sometime people think we're a venue or rental space for events, but what we are, is a 100 percent software company.

Sales 100
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Nimble Opens API

socalTECH

Santa Monica-based Nimble , the developer of web-based, customer relationship management (CRM) tools, said today that it has launched a new application programming interface (API) and application marketplace. The company said the new API is the first in a family of APIs to help developers create applications using Nimble's platform.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.