Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

socalTECH

FEBRUARY 26, 2013

TrueCar--which offers up automotive pricing information and automotive configuration and quoting software--said the sales came from more than 5,500 dealer partners. According to TrueCar, its 700,000th vehicle sold was a new 2013 Mazda CX-5 purchase in Elgin, Illinois, using GEICO Car Buying Service, powered by TrueCar.

Truecar 174

Truecar Sales Software Review Pricing 174

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. All of the stylists are independent contractors and set their own pricing. The price a consumer pays depends on the stylist chosen.

Tool 179

Tool Customer Custom Marketing 179

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

socalTECH

FEBRUARY 7, 2013

MyTime , which operates an online service focused on online deals for appointment-focused businesses like chiropractors, personal trainers, housekeeping, and more, has raised a round of funding to expand its service beyond Los Angeles. READ MORE>>.

Services 229

Services Funding GRP Partners Legalzoom 229

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals. The rewards are in the form of co-marketing dollars and commission spiffs. The “D” word - Discounts. I buy my cars in December.

Pricing 100

Pricing Startup Sales SaaS 100

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Customer 162

Both Sides of the Table

MARCH 21, 2013

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream. rollout support.

Software Review 321

Software Review Software Services Company 321

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. VPN Startup tool: VPN Price: Free Hide.me VPN is the best complimentary VPN we've tested.

Tool 131

Tool Startup Software Review Technical Review 131

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

socalTECH

MAY 23, 2016

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. READ MORE>>.

Truecar 124

Truecar Marketing Santa Monica Pricing 124

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. Target market. Sales/Marketing.

Sales 102

Sales Customer Custom Outsource 102

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

OCTOBER 16, 2023

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Forecast sales-volume expectations. Project based on your market size how many widgets you will sell in every channel.

Startup 116

Startup Pricing Sales Statistics 116

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales 282

Sales Demand San Diego Funding 282

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. For example, when delivery costs and delays were still a major online sales hurdle, Amazon Prime membership was invented to offer free next day shipping. The cost of being late is hard to recover.

Marketing 123

Marketing Technical Review Customer Custom 123

SoCal Tech Calendar

NOVEMBER 3, 2016

Wednesday, November 9, 2016 -- Disrupt Your Market to Grow Big and Grow Fast. join us at our November Entrepreneur Speaker Series event where Tom White, Director of the Los Angeles Cleantech Incubator at CSUN, will reveal the secrets to “Disrupt Your Market to Grow Big and Grow Fast.” Cal Lutheran Center for Enterpreneurship.

Marketing 100

Marketing Incubator Los Angeles Pricing 100

Tech.Co

APRIL 11, 2022

on each sale. Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive. Starting Price. Physical Product Sales. Digital Product Sales.

Platform 136

Platform Startup Sales Pricing 136

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. Why Shouldn’t Most Services Businesses Raise VC? You’re a small fish.

Services 332

Services Venture Capital IP Startup 332

socalTECH

FEBRUARY 5, 2021

Los Angeles-based car sharing marketplace HyreCar, which provides access to cars for drivers int he ridesharing, food, and package delivery services business, says it expects to raise $25.85M in a public offering of the company's stock, which priced on Wednesday evening. Davidson & Co., Maxim Group, and Ladenberg Thalman & Co.

Los Angeles 113

Los Angeles Pricing Sales Capital 113

socalTECH

FEBRUARY 14, 2020

San Diego-based wireless device maker Inseego is targeting the business market with a new product, which uses 4G LTE to provide phone service to businesses, the company said on Thursday. The new product is available from Verizon Enterprise Sales. Pricing and details on the new product were not announced. READ MORE>>.

San Diego 113

San Diego Pricing Sales Product 113

Berkonomics

MAY 16, 2019

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price. Most anyone else can meet or beat your price any time they wish.

Company 120

Company Companies Pricing Competition 120

socalTECH

FEBRUARY 26, 2013

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. All of those new services were launched in addition to the new consumer service, ClubLocal.com. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

FEBRUARY 20, 2020

According to ServiceTitan, the integration allows garage door sales and service technicians to easily configure and present quotes and track and process Clopay doors. ServiceTitan said the move is aimed at helping improve efficiency and drive sales for garage door dealers and contractors served by Clopay.

Sales 100

Sales Los Angeles Pricing Tool 100

socalTECH

FEBRUARY 22, 2012

According to the firm, its new, Cookbook Cafe product allows grassroots cookbook authors to create, market, and sell their very own cookbooks for the iPad, as well as the web. The company said the cookbooks can be priced at anything from $0.99 A web-based app allows users to create those cookbooks.

Services 207

Services Social Network Web Tool 207

socalTECH

MARCH 4, 2019

Los Angeles-based ServiceTitan , which develops software used to manage residential home service businesses, announced this morning that it has named Guy Longworth as the company's first Chief Marketing Officer. According to ServiceTitan, Longworth has more than 30 years of sales and marketing experience. READ MORE>>.

Los Angeles 113

Los Angeles Pricing Marketing Sales 113

TechCrunch LA

JULY 19, 2022

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. The equity will go toward hiring more talent to join Ghost’s 25-person team.

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced. READ MORE>>.

Networking 100

Networking NewEgg Commerce Google 100

InfoChachkie

JANUARY 14, 2013

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251

Sales Startup Activity RSS 251

Tech.Co

JUNE 3, 2022

Square is teaming up with Apple to enable the ‘Tap to Pay' iPhone functionality within the Square Point of Sale app. Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. Secure and Seamless Payment. Sign up to the Tech.co newsletter.

News 155

News Newsletter Sales Tips 155

Startup Professionals Musings

JANUARY 13, 2014

The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing.

Sales 99

Sales Customer Custom Entrepreneur 99

Startup Professionals Musings

FEBRUARY 5, 2021

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Forecast sales-volume expectations. Project based on your market size how many widgets you will sell in every channel.

Startup 147

Startup Pricing Sales Statistics 147