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How much is that one additional unit worth?

Berkonomics

Here’s the importance of that event and how it affects every productive move you make after that moment. That’s impressive sales leverage. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions.

.Net 156
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Square Sellers Will Get Apple’s ‘Tap to Pay’ on iPhones This Year

Tech.Co

Square is teaming up with Apple to enable the ‘Tap to Pay' iPhone functionality within the Square Point of Sale app. Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. Secure and Seamless Payment. Sign up to the Tech.co newsletter.

News 155
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Can you defend your pricing niche against your competition?

Berkonomics

This week, we continue our series on marketing and positioning. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. There are exceptions, based upon cost of sales. Assume that you are not an Internet retailer with many competing products to sell.

Pricing 226
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The power of just ONE more unit.

Berkonomics

That’s impressive sales leverage. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service. Just to be fair, a 5% cut in costs would also double net profit.

.Net 207
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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. Tricking The Jedi.

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The most important person on the startup team

Berkonomics

Perhaps surprisingly, the components are NOT the traditional coding/business pieces; nor are they even coding /user interface / business / sales, or whatever. The basic concept has to make some kind of sense given the technical, market and competitive environment, otherwise nothing else matters. BUT good ideas are NOT hard to find.

Startup 189
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Interview with Sam Teller, LaunchpadLA

socalTECH

For readers, LaunchpadLA is all about? We got over 400 applications for the ten slots we had open in this class, and we picked ten amazing companies. So far, eight of the ten companies in our current class have raised outside funding, and we're really happy with how it's gone so far. We're really excited for the next steps.

Class 261