SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Tell me a bit about your background. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

APRIL 29, 2019

Marketing is a critical element these days, and it can take many forms. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. It’s never too early to start marketing to define your brand.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Marty Zwilling.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

SEPTEMBER 29, 2018

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Use social media for early marketing. Buffer your projected resource requirements.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Tech Zulu Event

NOVEMBER 18, 2011

(That is, of course, as long as what you are selling is the absolute best in your market.) Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Valu e and Exp erience versus Price and Product. Blogs and Forums.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

AUGUST 21, 2014

It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Demonstrate a minimum viable product (MVP).

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

SEPTEMBER 14, 2016

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Use social media for early marketing. Buffer your projected resource requirements.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

NOVEMBER 17, 2014

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Here are the advantages I see with this approach: Faster time to market. Think about it.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

Startup Professionals Musings

JUNE 9, 2013

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Here are the advantages I see with this approach: Faster time to market. Think about it.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

FEBRUARY 18, 2015

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

APRIL 13, 2016

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Optimize your web history and presence.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

Startup Professionals Musings

OCTOBER 15, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

OCTOBER 5, 2014

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. The best entrepreneurs manage cashflow ruthlessly and never delegate decisions about spending money. Use social media for early marketing. Buffer your projected resource requirements.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

AUGUST 31, 2011

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

MAY 5, 2017

According to Digital Point and others, there are about a hundred new websites and businesses created every minute somewhere in the world today. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Marty Zwilling.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

MAY 12, 2012

This idea was well articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Startup Professionals Musings

MARCH 2, 2016

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.

Entrepreneur 55

Entrepreneur Search Engine Optimization Artificial Inteligence Organization 55

Tech.Co

FEBRUARY 8, 2018

In Gary Vaynerchuk’s new book Crushing It , he begins by talking about his eight-year-old daughter wanting to be a YouTube star. I had a chance to catch up with Gary and talk about the state of entrepreneurship, trends in SEO, and how people can find their voice to start Crushing It. I think of it as disrupting search altogether.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Startup Professionals Musings

AUGUST 10, 2010

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Marty Zwilling.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

NOVEMBER 27, 2011

You are now reading one of about 50 million out there already. Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. We were supposed to launch in October, but because they were so excited about the new concept, we launched a campaign in August. What is Gloss Network?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Tech Zulu Event

FEBRUARY 18, 2016

Why tell someone about your product if you can give them a demonstration, and what better way to make that demonstration irresistible than to make it free? One way to improve the effectiveness of even a free demonstration is to obtain a quote from an authoritative source on the quality or features of your product. Site Speed .

Sites 40

Sites Search Engine Optimization Technical Review Web Development 40

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. Can you talk about your background, for those who aren't familiar with what you've done? What is Aggregage? at that time.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

FEBRUARY 25, 2010

This idea was well articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change.

Startup 48

Startup Search Engine Optimization Social Network Customer 48

Tech Zulu Event

MAY 15, 2015

Your productive employees should be working more, and meetings interrupt them from accomplishing everything their talents allow. Improving internal communication alone can have a significant impact on productivity as well as overall morale. If you and your staff must travel often, figure out ways to make that time productive.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Marty Zwilling.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. Plenty of companies have helped solve the problem of distribution for artists.

Startup 80

Startup Design Advertising Search Engine Optimization 80

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. Here are a few examples: Marketing specialists. If you think about it, the best employees have always done this. It shouldn’t be a huge transition.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Marketing maniac. Ferocious entrepreneur.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139