Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 164

Marketing Buzzfeed Guide Platform 164

Both Sides of the Table

JUNE 29, 2014

.” The most recent was 18 months ago or so called The Kauffman Report. It had an influence on the people who fund our industry in a negative way as many asset managers who fund our industry read this flawed report. Companies are now raising much more capital in the private markets now before they go public.

Venture Capital 362

Venture Capital Capital Startup Writing 362

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. We read their funding reports daily and their analyses religiously.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

socalTECH

MAY 17, 2019

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi will report to Adam Miller, the CEO of Cornerstone Ondemand. READ MORE>>.

Cornerstone OnDemand 133

Cornerstone OnDemand Marketing Santa Monica Report 133

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

APRIL 15, 2021

Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. According to the company, it has named Edward (Ed) Brice to the position, reporting to CEO mike Whitmire. FloQast has been in expansion mode.

Marketing 113

Marketing Los Angeles Report Software 113

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Marketing of course often feels the opposite.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. What about reporting and moderation? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Reporting - What needs to be reported? Free-trials?

Develop 396

Develop Development Startup SEO 396

socalTECH

APRIL 22, 2019

The Chief Marketing Officer of high flying, Los Angeles-based job recruiting technology developer ZipRecruiter has resigned from the company, after a story was published last week by BuzzFeed, detailing alleged sexual misconduct at his prior employer, Uber. Eyal Gutentag reportedly resigned on Friday. READ MORE>>.

Buzzfeed 133

Buzzfeed Report Los Angeles Marketing 133

socalTECH

SEPTEMBER 30, 2021

Los Angeles-based online invitations service Evite said this morning that it has appointed two new executives, adding Thanh Khuu as Chief Technology Officer and Karen Graham as Vice President of Marketing and Brand. Both report directly to Evite CEO Victor Cho.

Evite 113

Evite Chief Technology Officer Marketing Los Angeles 113

Both Sides of the Table

MAY 23, 2012

The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry. Thank you, Aaron Sorkin!

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. What about reporting and moderation? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Reporting - What needs to be reported? Free-trials?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

SEPTEMBER 4, 2018

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. All marketing tactics a company deploys should be consistent with its values and be in accordance with its local laws, as well as those of all the recipients of its marketing materials.

Marketing 154

Marketing Sales Startup Journal 154

socalTECH

AUGUST 24, 2020

A report, from Protocol, said the acquisition came after Spaces announced a shutdown of its services last week. The company had attempted to pivot into the virtual reality video conferencing market in the last few months. Spaces was led by CEO Shiraz Akmal. READ MORE>>.

Report 113

Report Acquisition Los Angeles Services 113

socalTECH

FEBRUARY 5, 2019

Machinima , which had been the poster child for Southern California's multi-channel-network (MCN) boom, has laid off most of its employees and ceased its operations , according to reports. in 2016, in a deal then reported as worth less than $100M. Machinima had been acquired by Warner Bros. READ MORE>>.

Report 127

Report Southern California Media Content 127

socalTECH

MARCH 14, 2019

Santa Monica-based scooter rental service Bird has laid off approximately 5% of its full-time staff, according to a report on Thursday, in what has been attributed to an effort to "contain costs". The report said 40 people were laid off. READ MORE>>.

Report 124

Report Santa Monica Los Angeles Platform 124

socalTECH

AUGUST 24, 2020

Irvine-based Menlo Micro , a developer of micro-electro-mechanical (MEMS) devices used for radio frequency switching, has emerged as one of the two leaders in RF MEMS switching, according to a report from the IEEE Spectrum.

Report 124

Report Customer Custom Marketing 124

socalTECH

JUNE 15, 2021

Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters. Triller competes directly against TikTok. The company is currently led by CEO Mahi de Silva, and reportedly is expecting revenues of more than $250M in 2021.

Marketing 113

Marketing Social Media Los Angeles Media 113

TechCrunch LA

JUNE 10, 2021

Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. To put that into context; Affirm’s financial report in May projected it would process $8.04 It is planning to expand into a number of new markets this year.

Los Angeles 266

Los Angeles Funding CIO Marketing 266

socalTECH

NOVEMBER 16, 2020

Santa Monica-based on-demand, last mile transportation company Bird is considering going public via a Special Purpose Acquisiton Company (SPAC), according to a report from Bloomberg. It's unclear how far along the SPAC might be, however, Bloomberg said the discussions "are in an early stage".

Report 124

Report Santa Monica Los Angeles Demand 124

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. It's a fairly unique business model for this market, and right now we have two distinct divisions.

Media 150

Media Report Advertising Content 150

socalTECH

NOVEMBER 8, 2021

The lawsuit--filed Thursday in Orange County--alleges that Rivian fired an executive at the company after she reported gender discrimination at the company. The executive who filed the lawsuit, Laura Schwab, was previousl President at Aston Martin and was leading Rivian's sales and marketing efforts as VP of Sales and Marketing.

Orange County 113

Orange County Sales Marketing Report 113

Both Sides of the Table

SEPTEMBER 13, 2011

They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. It’s pretty tough to convince me in a company of less than 50 people that the CEO can’t handle 6-8 direct reports to manage the various areas of the business.

Startup 325

Startup Technical Review Sales Report 325

socalTECH

JANUARY 9, 2019

Miku says its products works in real-time to detect and analyze the baby's breathing, sound, and motion, and tracks and graph's a baby's sleeping habits which can be browsed through a "digital dashboard".

Artificial Inteligence 133

Artificial Inteligence Marketing Tips Los Angeles 133

socalTECH

AUGUST 3, 2020

Santa Monica-based online healthcare marketplace operator GoodRx has reportedly filed for an IPO, according to a report. Reuters--citing "people familiar with the matter"--said GoodRx submitted paperwork with the SEC last week on a potential IPO, and is only now in the process of hiring advisers for that IPO effort.

Silver Lake 113

Silver Lake Report Santa Monica Equity 113

Tech.Co

JUNE 3, 2022

The rent crisis is getting worse, according to a new report that found a full third of all small and medium-sized businesses are behind on their rent for the month of May. The new data comes from small business networking site Alignable, which released its Q2 Rent Report at the start of the month. What's driving the crisis? newsletter.

Report 136

Report Newsletter Pricing Startup 136

socalTECH

OCTOBER 12, 2020

Los Angeles-based social application developer Triller , which competes head to head against TikTok , is seeking to reach the public markets through a SPAC (special purpose acquisition company), according to a report. Reuters cited "people familiar with the matter" for the report.

Report 113

Report Acquisition Los Angeles Sales 113

socalTECH

AUGUST 12, 2020

Another, TikTok competitor--LA's Triller --has also been angling to take TikTok's position in the market , recruiting a number of top TikTok creators, as a result of the announcement last week of the banning of TikTok in the United States if it is not sold to an American company. The Information cited "a person familiar with the matter".

Report 113

Report Snapchat Venice Acquisition 113

socalTECH

OCTOBER 21, 2020

Los Angeles-based Quibi is shutting down and has hired a restructuring firm to help it wind down the company, with co-founder Jeffrey Katzenberg confirming to investors on Wednesday that the company will shut down, according to a report from the WSJ. Quibi has raised more than $1.75 READ MORE>>.

Report 100

Report Content Los Angeles Mobile 100

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

TechCrunch LA

JULY 17, 2020

As the company said, there are no other methods available on the market that can allow for the creation of complex products from animal cells. Beyond Fried Chicken first appeared on the market last year in Atlanta and was made available in additional markets in the South earlier this year. ” Image: Beyond Meat. .

Southern California 307

Southern California Orange County Los Angeles San Diego 307

TechCrunch LA

NOVEMBER 10, 2018

Jason Rowley is a venture capital and technology reporter for Crunchbase News. The SaaS VC gap: China & other markets trail the US. These numbers are based off of reported data in Crunchbase, exclude private equity rounds and do not account for deals that may have already been closed but haven’t been publicly announced yet.

Venture Capital 231

Venture Capital SaaS News Los Angeles 231

TechCrunch LA

MAY 17, 2019

Ficto is bringing to market adaptations of bestselling books and original productions which will be released with theatrical films and has plans in the pipeline for other forms of scripted and unscripted entertainment. The company is reportedly spending $5 million per hour of storytelling for some of its titles.

Services 167

Services Report Netflix Content 167

TechCrunch LA

MARCH 19, 2021

In Los Angeles, the city council tasked the Los Angeles Bureau of Sanitation and Chief Legislative Analyst to report back on the feasibility of developing or buying technology to provide a more accurate accounting of the city’s carbon footprint.

Los Angeles 192

Los Angeles Marketing Study Angel 192