Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. I recommend that you experiment to find the best sites for your business, with the majors including Twitter, Facebook, Instagram and YouTube.

Marketing 94

Marketing Social Media Technical Review Customer 94

Berkonomics

APRIL 21, 2022

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. And here’s the most powerful new media model. That was quaint and unique at the time.

Advertising 156

Advertising Media Social Media Newsletter 156

socalTECH

JUNE 25, 2014

Moviepilot , the online film review and publishing site led by Tobias Bauckhage, has sold off its German website, moviepilot.de , to French publisher Webedia. The sale netted the company $20M, which it will use to fund its U.S. The move puts the company''s focused squarely on its Los Angeles operations. READ MORE>>.

Social Media 164

Social Media Marketing .Net Entertainment 164

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

socalTECH

OCTOBER 11, 2018

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

Entrepreneur 153

Entrepreneur Commerce Social Media Startup 153

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

SoCal Tech Calendar

JUNE 7, 2016

Los Angeles-based online electronics retailer Newegg and project crowdfunding site Indiegogo said this morning that the two are in a collaboration, where they will help successfully funded, crowdfunding campaigns to sell and deliver their products. Financial details of the deal were not disclosed. READ MORE>>.

NewEgg 100

NewEgg Social Media Sales Los Angeles 100

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. You can optimize your website and spread your marketing messages across the world through the Internet.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. To do this, you must formulate a sound engagement plan in advance of receiving unexpected media attention.

News 198

News Sites Startup RSS 198

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. That means your marketing must now include shopping apps, location-based services and mobile wallets.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Minimize one-time sales in your business model.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

JULY 22, 2013

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. Of course, for a price, there are many marketing organizations and gurus willing to come to your aid. Use social media in concert with a web site and offline media. Marty Zwilling.

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

JANUARY 6, 2023

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. Of course, once you have a brand and more resources, it can pay to expand your book selling to a full e-commerce site. Marty Zwilling.

Startup 114

Startup IBM IBM Social Media 114

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 6, 2022

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on reports by Data-Flair , Gartner , and other sources : Targeted marketing. Social media and web data.

Social Media 96

Social Media Research Framework Sales 96

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Best Marketing Tools for Startups Getting the word out about your business is essential, especially if you're early on in your journey. Here are some tools that can help expand your startup's reach.

Tool 128

Tool Startup Software Review Technical Review 128

socalTECH

JULY 31, 2013

Creative Allies , a startup which helps bands crowdsource t-shirts and other merchandise from their fans, said today that it is now reaching over 300 million music fans through its social media efforts. The site lets designers put their designs up for a vote, providing cash, prizes, and royalties on sales of those t-shirts.

Design 153

Design Social Media Los Angeles Sites 153

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. Most ecommerce sites highlight this feature.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Tech.Co

JANUARY 3, 2020

Point-of-Sale Systems. With in-person sales still accounting for more than $3 trillion per year , it's safe to say the original shopping methods are going to stick around. But if you want to stay on top in these industries, you are going to need to update the way you make sales. Digital Marketing Platforms.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Startup Professionals Musings

APRIL 11, 2020

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. Of course, once you have a brand and more resources, it can pay to expand your book selling to a full e-commerce site. Marty Zwilling.

Startup 169

Startup IBM IBM Social Media 169

Startup Professionals Musings

OCTOBER 6, 2023

The Founder needs to remember that meetings up to this point have been primarily off-site, with staged demos, and managed personally by the CEO or a small team. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016? That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. You may be a product expert, but have little experience with running a business, or marketing, or sales. Communicate and market your solution to the max.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

JANUARY 16, 2011

The timing of an IPO is driven heavily by the state of the economy in general and the stock market in particular, in concert with your profitability. The market is moving back up, but slowly. If it’s not enough, don’t do it. How’s the timing? In 1999, there were 486 IPOs nationwide; just 10 years later, in 2009, there were only 63.

Social Media 89

Social Media Media Draper Startup 89