SoCal Tech Calendar

NOVEMBER 14, 2012

Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. See [link] (more)

Social Media 113

Social Media Media Technology Council TCOSC 113

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

Social Media 108

Social Media Media Startup Tips 108

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Custom Customer Media 91

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Custom Customer Media 99

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

TechCrunch LA

OCTOBER 23, 2019

The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online. FlipFit works by creating a social network based on friends and followers.

Social Media 184

Social Media Commerce Los Angeles Social Network 184

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

TechCrunch LA

AUGUST 30, 2022

Genies charges a 5% fee on each sale, allowing creators to keep the majority of the revenue they earn on each transaction, Nigam said, contrasting that with the 50%+ fee Meta charges for NFTs within its Horizon Worlds metaverse. An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms.

Geni 219

Geni Silver Lake Startup Platform 219

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Custom 106

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

FEBRUARY 12, 2011

By Christian Arno, Managing Director Is your business tapping into foreign markets? If you haven't broken out of your domestic market, you are missing out on a big business opportunity. The internet can provide a whole host of innovative strategies for businesses of any size to break into foreign markets. domain name (e.g.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

JANUARY 16, 2011

The timing of an IPO is driven heavily by the state of the economy in general and the stock market in particular, in concert with your profitability. The market is moving back up, but slowly. If it’s not enough, don’t do it. How’s the timing? In 1999, there were 486 IPOs nationwide; just 10 years later, in 2009, there were only 63.

Social Media 89

Social Media Media Draper Startup 89

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Pricing 123

Pricing Cloud Computing Custom Customer 123

socalTECH

MAY 30, 2019

What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. I love watching people develop their careers, and I love breaking into markets.

Content 193

Content Social Network Coach Help 193

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. What is PromoJam? How did you two start the company?

Social Media 217

Social Media Startup Platform Media 217

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. Tony Hsieh, founder of Zappos, is recognized as an influencer in online retail, doubling sales annually, by giving away shoes to the needy.

Custom 93

Custom Customer IBM IBM 93

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Tech Zulu Event

OCTOBER 22, 2013

Solaborate is a blend of great social network platforms, by taking in all the greatest bits and putting it all into one. Consumers all have access to social networks, but the business-side has never really caught on. Solaborate is a professional social media network. Why not Silicon Valley?

Social Media 92

Social Media Social Network Tool Mobile 92

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Through advertising or direct sales, these sites harvest intent. You could use brute force to get the word out. Enjoyed this post?

Startup 248

Startup Venture Capital Conference Social Media 248

Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. And while this has been the standard for years, one startup is hoping to personalize the birthday wishes even more.

Startup 126

Startup Venice Social Network Tool 126

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 116

Startup Pricing Cloud Computing Custom 116

Tech Zulu Event

DECEMBER 13, 2012

To start, New Media Expo (NMX) is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. What does this mean for you ? Rental technology and furnishings available from GSC/Freeman.

Media 109

Media Startup Conference Social Network 109

socalTECH

DECEMBER 1, 2009

In association with some of the regions top trade associations/social networking groups and industry hosts, DFR '09 promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124