Startup Professionals Musings

MAY 30, 2022

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Separate marketing from sales for further leverage. Optimize the total customer experience.

Sales 147

Sales Metrics Guide Startup 147

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The second piece, is we distribute that across search engines and social networks. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

TechCrunch LA

AUGUST 30, 2022

Genies charges a 5% fee on each sale, allowing creators to keep the majority of the revenue they earn on each transaction, Nigam said, contrasting that with the 50%+ fee Meta charges for NFTs within its Horizon Worlds metaverse. An image of the Genies platform showcasing a fashion collection designed by creator Ian Charms.

Geni 219

Geni Silver Lake Startup Platform 219

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

APRIL 9, 2012

Santa Monica-based Kuapay , a new startup aiming at the mobile payments and loyalty markets, has scored $2M in funding, the firm has disclosed. The startup is headed by Joaquin Ayuso de Paul, one of the angel investors in Border Stylo and co-founder of Spanish social network Tuenti.com (acquired by Telefonica). READ MORE>>.

Mobile 244

Mobile Santa Monica Social Network Sales 244

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Berkonomics

JULY 11, 2013

That’s impressive sales leverage. The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207

.Net Sales Tool Social Network 207

socalTECH

MARCH 21, 2012

Los Angeles-based PromoJam , a developer of enterprise, social marketing tools, has raised $1.2M According to the company, the new round will go towards growing its social marketing software, plus expansion of sales and marketing. in a Series A investment, the firm said today.

Social Network 183

Social Network Los Angeles Tool Software 183

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MARCH 14, 2022

Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices.

Custom 137

Custom Customer Technical Review Symantec 137

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base.

Southern California 177

Southern California Examples Social Network Press 177

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

FEBRUARY 22, 2012

Los Angeles-based BakeSpace.com , the online social networking and recipe site, has a new product for you. According to the firm, its new, Cookbook Cafe product allows grassroots cookbook authors to create, market, and sell their very own cookbooks for the iPad, as well as the web.

Services 207

Services Social Network Web Tool 207

Startup Professionals Musings

FEBRUARY 12, 2011

By Christian Arno, Managing Director Is your business tapping into foreign markets? If you haven't broken out of your domestic market, you are missing out on a big business opportunity. The internet can provide a whole host of innovative strategies for businesses of any size to break into foreign markets. domain name (e.g.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

TechCrunch LA

OCTOBER 23, 2019

The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online. FlipFit works by creating a social network based on friends and followers.

Social Media 184

Social Media Commerce Los Angeles Social Network 184

socalTECH

MAY 30, 2019

What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. I love watching people develop their careers, and I love breaking into markets.

Content 193

Content Social Network Coach Help 193

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Driving Purchase Decisions in the Social Media Era Social media is evolving rapidly and is dramatically altering how purchase decisions are made. See [link] (more)

Social Media 100

Social Media Media Technology Council TCOSC 100

SoCal Tech Calendar

NOVEMBER 14, 2012

Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. See [link] (more)

Social Media 113

Social Media Media Technology Council TCOSC 113

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

DECEMBER 8, 2021

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Don’t put all your marketing eggs in one basket.

Social Media 142

Social Media Media Platform Customer 142

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

SEPTEMBER 1, 2019

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Separate marketing from sales for further leverage. Optimize the total customer experience.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. billion dollar sale to Oracle from Bozeman, Montana.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Berkonomics

NOVEMBER 7, 2013

Perhaps surprisingly, the components are NOT the traditional coding/business pieces; nor are they even coding /user interface / business / sales, or whatever. How excited am I likely to be when I see a plan for a new generation of buggy whip, or another me-too social network? BUT good ideas are NOT hard to find.

Startup 189

Startup Sales Ideas Entrepreneur 189

socalTECH

JUNE 23, 2010

The firm's CEO is Brian McKelvey , who we caught up with recently to learn more about his background, the firm, and the market it hopes to serve. Brian McKelvey: We're building a virtual world, which attaches to Facebook, MySpace, Twitter, and all the social networks. Thanks for the interview. What's the idea behind Worlize?

Social Network 239

Social Network JavaScript Startup Platform 239

Eric Greenspan

MAY 7, 2013

Mommy bloggers are one of the most influential social networking resources that lead to increased awareness and sales. Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. If you sell into these markets, here’s what you should consider: 1.

IBM 154

IBM IBM Email Research 154