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Perfect Market Names Bizdev VP

socalTECH

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

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The Art and Science of Search Engine Optimization

SoCal Tech Calendar

Tuesday, October 14, 2008 -- "The Art and Science of Search Engine Optimization" LABTC. Contact Ingrid Goodman at the BTC, 626-296-6302, or Ingrid.Goodman@lacdc.org.

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Covario Targets Mobile Web Sites

socalTECH

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites.

Web 154
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Local Market Launch Scores $1.5M

socalTECH

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M According to Local Markte Launch, it is developing a "local presence solution" which helps businesses get found easier by search engines, by optimizing business listings on the local level.

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Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I arrived on this scene wet behind the ears assuming that the web was, as it seemed to me as a user, powered by the masses for the masses. I know the more experienced consumer web people will be laughing about now. I for one applaud any efforts to make user-generated news (and the web) more democratic & open.

News 284
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Granularity and Consistency of Startup Metrics

SoCal CTO

Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. It’s the old – 5% of massive market gives us a big number. Give me granularity. Great stuff! We all are signing up for the same thing.

Metrics 159
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Covario Rolls Out New Offering

socalTECH

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. Tags: covario search engine marketing software. READ MORE>>.