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6 Motivations That Lead To Key Market Transformations

Startup Professionals Musings

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. They go about tipping the heart first, assuming the mind will follow.

Marketing 125
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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

With today’s pervasive Internet and social networks, people can see how you act outside of work, as well as inside. I see too many otherwise smart professionals and leaders who see social media as a pulpit where they can attack other groups and causes. Manage your whole image, both private and public.

Tips 121
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6 Tips On How To Really Prepare For Your New Venture

Startup Professionals Musings

The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. The best thing you can learn in school is how to learn.

Tips 122
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8 Tips To Help You Dodge Common Startup Mistakes

Startup Professionals Musings

Most startups I know have “refined” their target market several times during their rollout. Reserve the same names on the leading social networks and blogs. Make marketing and sales a priority. In business, “most important” means time to market, customer service, low cost, and beating your competitors.

Tips 102
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. billion users).

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. These are all minimal-cost survival marketing efforts. They will exit quickly. Show evidence of your expertise. Make your website not only credible and unique, but incredible!

Web 117
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7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Make social media an integrated part of an overall strategy.