Startup Professionals Musings

DECEMBER 3, 2021

These are all minimal-cost survival marketing efforts. Beyond these, you will likely need to budget time and dollars (up to $50,000 is not unusual) for real marketing efforts to enhance your visibility and credibility, which include branding, promotions, giveaways, and free services. Marty Zwilling.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

APRIL 4, 2022

My first advice for new entrepreneurs is to pick a domain that doesn’t have the sky-high up-front development costs, like online web sites and smart phone apps. Leave the world of new computer chips and new drugs to the big companies, and people with deep pockets.

Tips 104

Tips Startup Technical Review Equity 104

InfoChachkie

SEPTEMBER 15, 2011

Some people are internally focused, and if they reach critical mass, they can tip the whole company.”. If Jeff and his team had launched a more prudent, scaled-back site, it is arguable they would have never achieved the critical mass that eventually led to the company’s widespread market acceptance. Don’t Chase The Quick Buck.

Tips 279

Tips Startup Framework Customer 279

Both Sides of the Table

JULY 23, 2013

I have published many of these PR Tips before. It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. To the contrary.

Sales 319

Sales Startup Platform Tips 319

InfoChachkie

JANUARY 30, 2012

Along with Amazon, Dell was also an early pioneer of web-based customer service. It devised made-to-order factories that allowed customers, for the first time on a large scale, to individually configure a personal computer. Look around. Naive Instinct. "One

Tips 247

Tips Startup Entrepreneur Santa Barbara 247

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. Alternatives.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Manage your expectations, and analyze every marketing channel.

Social Media 108

Social Media Media Startup Tips 108

Tech Coast Venture Network

MARCH 9, 2011

After years of cloudy skies in Startupland, the sun is peeking out, and investors are tipping their toes back into the wading pool. But as the stock market edges ever higher and the wealthier feel healthier, there’s a good chance that American startups will also get their moment in the sun. By Monica Mehta. TCVN News'

Tips 100

Tips Capital Tech Coast Angels Screening 100

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Tech.Co

MAY 9, 2024

Department of Commerce Minority Business Development Agency (MBDA) 🔎 Want to browse the web privately? The ultimate aim of the program is to provide minority business enterprises (MBEs) with access to funds, contracts, and market opportunities both in the US and globally. 🌎 Or appear as if you're in another country?

Outsource Development 207

Outsource Development Technical Review Research Writing 207

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 56

Marketing Startup Technical Review Innocal 56

SoCal CTO

DECEMBER 19, 2012

He is not a technical person, but is somewhat web savvy. And in the case of defining mobile/web/software, there is even more variability in terms of form and format. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. Or you can have a pitch deck.

Develop 354

Develop Development Technical Review CTO Coach 354

socalTECH

AUGUST 8, 2011

In a new section on Docstoc's web site, the firm has been sharing dozens of video segments featureing business tips and advice from entrepreneurs from Southern California's technology community.

Content 217

Content Causecast Santa Monica Southern California 217

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

SoCal Tech Calendar

SEPTEMBER 7, 2011

LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. Get tips on mastering social media and earning coverage for your company in the press and on the web. Panelists: Benjamin F.

Startup 124

Startup LAVA Social Media Tips 124

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

Both Sides of the Table

NOVEMBER 22, 2010

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, Fast forward a decade and now I had a startup filled with smart web developers. Tags: Startup Advice Tech Market Analysis.

Design 325

Design Startup Web 2.0 Tips 325

Berkonomics

OCTOBER 2, 2012

Covers starting up, raising money, managing your work force, growth, marketing, preparing for your profitable exit, and much more. From inception to liquidity event, here are provocative, bite-sized, actionable tips to make you more successful at all stages of your business. Amazon KINDLE eBook edition of BERKONOMICS ($9.95).

eBook 136

eBook Tips Pricing Startup 136

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. What’s been your biggest success?

Sites 61

Sites Marketing Social Media Social Network 61

Startup Professionals Musings

JUNE 7, 2021

The simple answer is that if you want to be found on the Web, the perfect domain name can be well worth a few thousand dollars, but don’t pay a fortune for one. Ask if the domain name is for sale, but don’t tip your hand by making a specific offer. Who owns all of these names, and should you ever buy one for a premium?

Startup 136

Startup Pricing Tips .Net 136

socalTECH

NOVEMBER 14, 2008

San Diego-based BrightQube, an angel-backed stock photo search site, has updated its web services to make it easier for photo buyers to find images. BrightQube rolled out its new web site earlier this week, adding such features as pop-up search tips, new navigation options, filtering, and other features.

Sites 100

Sites Tech Coast Angels Pasadena Angels San Diego 100

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

Tech Zulu Event

JANUARY 4, 2014

It’s the New Year, and there’s no better time to get educated on all the blogging, podcasting and Web video tools to help you become an active content creator. Likewise, if you’re looking to learn how to market through online channels for your business, this is also for you.

Media 82

Media Social Media Education Blogging 82

Tech Zulu Event

MARCH 23, 2012

The interface and the nature of tapping with your finger-tip doesn’t facilitate the sort of “catch-all” mentality that some desktop/web-based software has. The reason we call them “apps” is because they are bite-sized, typically one-task, pieces of software. Users don’t want an app that does everything under the sun.

Marketing 84

Marketing Software Review Tips Competition 84

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Both Sides of the Table

JUNE 20, 2013

If you need demo tips I’ve covered that before. And of course you also need your outbound marketing campaigns to emphasize your USPs so that prospects are already asking about them before the sales reps even start their meeting. But that instant product / market fit is rare. But how would I use it?”. So what’s next?

Sales 336

Sales Startup Competition Customer 336

Both Sides of the Table

MARCH 23, 2014

And I realized that my place at the table isn’t always the opinionated guy debating company strategy but often it’s knowing the smartest people in the market and having close enough relationships with them and having put in sufficient time helping that that I know when I can call in favors. How did I get here? Brooke Hammerling.

Networking 366

Networking Startup CTO Coach Email 366

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We post content from our show on blogs including show notes and tips and tricks. OSN 101 – Online Social Networking news and tips.

Social Media 220

Social Media Media Blogging Social Network 220

Tech Zulu Event

NOVEMBER 26, 2012

Below are some take away tips… and the video of the of the panel. You can do this by really understanding your target market and creating them a PDF outlining the solution you will be creating for them. web & mobile development resources to find and hire a developer.

CTO Hire 81

CTO Hire Outsource Development Develop Development 81

InfoChachkie

MAY 6, 2013

The rapid growth of seed investments is the natural result of a number of industry trends, which continue to drive down the cost of launching and operating a web-based business. Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246