socalTECH

MAY 14, 2019

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. The startup did not announce the pricing behind the tool. Pasadena-based startup Soulmates.AI READ MORE>>.

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MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

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JULY 8, 2019

Los Angeles-based Hawke Media , which provides social marketing and other services, says it has named a "Preferred Agency Partner" for Facebook. Hawke says the partnership gives it access "advanced tools, resources, training and support" among other resources.

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FEBRUARY 15, 2018

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

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JANUARY 29, 2019

Los Angeles-based FanAI , a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media , the two announced this morning. Waypoint's tools include an API which connects with Twitch, to better profile and understand Twitch viewers. READ MORE>>.

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MARCH 28, 2018

San Diego-based Reachify , a new startup in the medical software space, said this morning that it has launched a new tool for medical practices, to help physician communications with patients. Reachify's CEO is Greg Spillane; the company's founders are Richard Balikian, MD and Erik Stark, MD, two practicing physicians.

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MARCH 19, 2020

Venice, California-based Snapchat is launching its new set of health and wellness tools, well ahead of schedule, due to the growing threat of the COVID-19 virus threat, and will surface educational information on the new virus and health measures, as well as mental health content. READ MORE>>.

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JUNE 24, 2014

in a Series A funding round, for the company''s social-focused, video tools. According to the company, the investment came from Upfront Ventures and Time Warner Investments, along with prior investors, Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert Downey Jr.''s s Downey Ventures. READ MORE>>.

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Tool Downey Bertelsmann Venture Capital 164

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DECEMBER 18, 2014

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. Factual said the dools are being used by such networks as StrikeAd, Turn, Manage, Deep Forest Media, EQ Works, MdotM, Juice Mobile, Adsmovil, TAPTAP, among others. READ MORE>>.

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JUNE 24, 2013

Santa Barbara-based apartment leasing software suite developer Yardi has expanded its software to handle social media marketing, according to the firm. Yardi said it has expanded its Yardi Marketing Suite to now handle social media marketing, including a Facebook application and links to Twitter. READ MORE>>.

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MAY 2, 2014

Audience Media , which has offices in Temecula, just outside of San Diego, has been acquired by San Francisco mobile magazine publishing firm Zinio. Audience Media''s headquarters are in Barcelona, Spain. audiencemedia audience media zinio magazine publishing tools merger acquisition' READ MORE>>. READ MORE>>.

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MAY 9, 2013

Los Angeles-based social promotions software developer PromoJam has rolled out a brand new tool today, a new visual social marketing product called Promotion Builder and DIY Visual Editor. PromoJam''s tools are aimed at helping users build social promotions without requiring coding or a graphic designer, via templates and easy-to-use tools.

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Tool Template Design Los Angeles 178

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OCTOBER 17, 2019

Aliso Viejo-based Adroid Worldwide Media , which goes by the name AWM Smart Shelf , has raised $11M in its Series A funding round, for its retail shopping application and cashierless checkout system. Adroit Media Worldwide is lead by CEO Kevin Howard. READ MORE>>.

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MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

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Content Tool Legalzoom News 171

socalTECH

NOVEMBER 29, 2018

Los Angeles- and Boston-based Shift Media Holdings , a developer of software tools used for collaboration by entertainment enterprises, brands and agencies, has been acquired by Los Angeles-based private equity investment firm Marlin Equity Partners.

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JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

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DECEMBER 19, 2012

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. The company highlighted some of its result in an infographic (reproduced below). READ MORE>>.

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JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site. READ MORE>>.

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Demand Media Training Santa Monica 187

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OCTOBER 30, 2012

Burbank-based Beachfront Media , the firm which operates the MeFeedia video discovery site, has upgraded its tools and platform to support Windows 8. The firm said it now supports Windows 8 App creation, deployment, and management via its Beachfront Builder tool. BeachFront is headed by Frank Sinton. READ MORE>>.

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FEBRUARY 5, 2013

Beachfront Media , the developer of video publishing tools, said today that its Beachfront Builder software now supports HTML5 applications. Beachfront Media is headed by Frank Sinton. READ MORE>>.

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Media Burbank Mobile Tool 153

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SEPTEMBER 22, 2016

Santa Barbara-based data visualization software developer Graphiq , and media measurement provider mediaQuant said on Wednesday that the two are in a new partnership, which will make mediaQuant's data available via Graphiq's visual tools.

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JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

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FEBRUARY 22, 2019

Los Angeles-based The Action Network , a sports media company which provides content, tools, and analytics for sports betting fans, has raised $17.5M in a Series B funding round, the company said on Thursday.

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JULY 20, 2020

Venice, California-based Snapchat has debuted the new meditation features that it developed with Los Angeles-based Headspace this morning, the new meditation-with-friends feature that the company announced at its Partner Summit in June.

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Snapchat Tool Venice Los Angeles 147

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JUNE 26, 2012

Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. Cost of the new tool was not announced. CitizenHawk is led by David Duckwitz. READ MORE>>.

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Social Media Media Social Network Tool 170

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OCTOBER 4, 2013

According to Triton Digital, its new Side Channels tools helps publishers create up to 10 niche, digital only channels to help provide targeted programming to its listeners. The new product includes a multi-platform media player, library management, and more.

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SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve Media''s platform includes its own customizable and brandable video player, video analytics and reporting, and more. READ MORE>>.

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JANUARY 22, 2010

Aliso Viejo-based Evolver , the online avatar software site developed by Darwin Dimensions, said Thursday that it has launched a new web site that allows end users to create avatars for social media sites like Facebook and MySpace. Tags: evolver darwin dimensions avatar animation social media animate. READ MORE>>.

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JANUARY 29, 2013

Burbank-based Beachfront Media , which develops video publishing and syndication tools, and also runs the MeFeedia video discovery site, has extended its platform to support publishing video to connected TVs. Beachfront Media is headed by Frank Sinton. Beachfront Media is headed by Frank Sinton.

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SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.

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Mobile Media Product Burbank 138

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DECEMBER 14, 2009

Santa Monica-based LIVESTRONG.COM , the online health site run by Demand Media in conjunction with the Lance Armstrong Foundation, announced this morning that it has launched a new online tool it is calling MyPlate D, for online nutrition tracking. The site is targeted at people with diabetes, to help them control the disease.

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

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Demand Media eHow Santa Monica 157

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JUNE 18, 2013

Media Temple , the web hosting provider headed by Demian Sellfors, is already well known for its customer service and premium hosting services. According to Media Temple, the new tools are aimed at enhancing the experience of its customers. media temple managed hosting hostingcon' READ MORE>>.

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NOVEMBER 18, 2010

The University of Southern California is looking to tie together technology and media, saying Thursday that it has launched a new Annenberg Innovation Lab as part of the USC Annenberg School for Communication & Journalism. Tags: networking social journalism communications media annenberg. READ MORE>>.

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USC Media Journal Social Network 180

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AUGUST 6, 2014

Rapt Media , a startup developing technology to help create interactive videos, said today that it is setting up an office in Los Angeles, in order to be closer to where brands, agencies, and production companies thrive. Rapt Media offers up a tool to create clickable, interactive videos--which also link to marketing efforts and analytics.

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Media Los Angeles Tool Angel 147

socalTECH

SEPTEMBER 10, 2010

Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site.

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eHow Demand Media Sites 182

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NOVEMBER 7, 2013

Santa Monica-based Convertro , the developer of marketing attribution software led by serial entrepreneur Jeff Zwelling, has rolled out a new tool, which it says helps marketers measure the return on investment from printed catalogs. Zwelling''s last big success was EchoSign, which he sold to Adobe. READ MORE>>.

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Tool Santa Monica Software Marketing 100