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Image Metrics Names VP

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation technology and services, said this weekt that it has hired Michael Crigler as its Vice President of North American Sales. Image Metrics is a developer of markerless facial animation software and related services for the film and videogame industry.

Metrics 140
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.” For what purpose are they using your software?

Marketing 354
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Granularity and Consistency of Startup Metrics

SoCal CTO

Instead, give me the details on how you’re going to make your sales, and to whom, on the first day, the first quarter, and the first year. I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything.

Metrics 159
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How Digsy Is Using Data, And Deals, To Drive Real Estate Sales

socalTECH

Andrew Bermudez , co-founder and CEO of Irvine-based Digsy (www.getdigsy.com) wasn't looking to build software to help commercial real estate brokers close more deals. After refining their metrics even more, they doubled their performance, and then quadrupled it. What is Digsy? My background is in commercial real estate.

Sales 145
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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57
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Vertebrae Expands In Texas

socalTECH

Los Angeles-based 3D and augmented reality (AR) software developer Vertebrae announced this week that it has opened up a new office in Austin, Texas hiring two new executives in the location to help it with its next stage of growth and expansion. Vertebrae offers up 3D and AR software to brands and retailers.

Metrics 113