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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121
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Discover The Hidden Persuasion Techniques Concealed In Online Ads

InfoChachkie

A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. In one study, 56% of the subjects were twice as likely to complete a survey sent by someone with a name similar to their own, versus 30% of the subjects in the control group.

Study 243
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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

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How Arivale Is Harnessing Genomics To Optimize Human Health and Wellness

socalTECH

How is this different from other DNA testing startups and services out there today? In 2014, we did an IRB approved study when I was doing this for 30 to 40 percent of my time, where I learned three things. I entered into this study, and thought�since I'd been training for the Ironman�I'd be the healthiest person in the study.

Coach 224
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Interview with Matthias Galica, ShareSquare

socalTECH

Who uses your service, and why? Me and my co-founder went through the Founder's Institute here, while we were still in our day jobs, and one of the markets we studied was the huge, out-of-home advertising market. In that market, there are literally no ROI metrics. The best metrics are estimated impressions.

Startup 220
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

Customer 147
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

It’s easy to fall back on the generic message that your solution is easier to use, has more function, and comes with great service, but who looks twice at that message? Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support.