Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. To do the right activities you need to start with a top down assessment with what you’re trying to achieve in your organization.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

JULY 26, 2021

Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. For larger and mature companies, the hard part seems to be giving up the familiar space that isn’t working so well anymore, so that you can focus on a new segment or opportunity.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

NOVEMBER 21, 2021

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. In my own work as an advisor to many entrepreneurs and startups, I see many who are focused on that single big disruptive innovation that will change the world. Ideas are the beginning.

Develop 135

Develop Development Startup Metrics 135

Startup Professionals Musings

SEPTEMBER 14, 2011

Change is about the only thing constant in the world of startups. Since the startup environment is usually more volatile, the challenge there in balancing advantage, risk, and performance, is more critical than in big companies. It starts at the top with the founder and CEO, but has to extend quickly to the bottom of the organization.

Startup 94

Startup Marketing Training Statistics 94

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Today is the time to start down that road.

Customer 147

Customer Custom Technical Review Metrics 147

socalTECH

NOVEMBER 17, 2010

We caught up with Zach James and Rich Raddon , co-founders of MOVIECLIPS, to learn more about the company and also hear about the firm's funding round. Studies show, if you don't, people will turn to piracy. Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film.

Startup 190

Startup Los Angeles Content Hollywood 190

Startup Professionals Musings

SEPTEMBER 9, 2020

Of course, this all has to start with you having the confidence and conviction that there is at least one solution to every problem, and that you can find it. Team members, including yourself, who are not engaged or determined will ignore problems, or will give up too soon. Then pick the best one. Put the fun back into your work.

Satisfaction 152

Satisfaction Mentor Study Startup 152

Startup Professionals Musings

NOVEMBER 29, 2012

Change is about the only thing constant in the world of startups. Since the startup environment is usually more volatile, the challenge there in balancing advantage, risk, and performance, is more critical than in big companies. It starts at the top with the founder and CEO, but has to extend quickly to the bottom of the organization.

Startup 93

Startup Training Statistics Summary 93

Startup Professionals Musings

MARCH 4, 2022

Start small and move quickly to test new approaches that can be scaled up later, with an understanding that some will fail. That means making sure you are utilizing coaching and mentoring, as well as training to keep up with changes in technology and the marketplace. Adopt some key metrics to measure your change agility.

Competition 148

Competition Metrics Demand Customer 148

socalTECH

AUGUST 30, 2017

We caught up with the company's founder and CEO, David Baird , a former AOL executive, to learn more about what Gigmor is working on. How did you start the company? The way we reached that, was we saw that people were starting to use our site to discover and book talent. We did not start from scratch on that side, either.

Startup 150

Startup Metrics Offshore Sites 150

Startup Professionals Musings

OCTOBER 27, 2021

Recent studies indicate that less than ten percent of business leaders show this balance today. Here is my list of key principles for creating and capitalizing on a balanced focus as a business professional or an entrepreneur: Start by marketing your vision and purpose. Keep up with the curve, but don’t get too far ahead.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

AUGUST 6, 2010

Change is about the only thing constant in the world of startups. Since the startup environment is usually more volatile, the challenge there in balancing advantage, risk, and performance, is more critical than in big companies. It starts at the top with the founder and CEO, but has to extend quickly to the bottom of the organization.

Startup 78

Startup Training Statistics Summary 78

Startup Professionals Musings

FEBRUARY 11, 2022

You don’t like it, millennials won’t put up with it, and current productivity levels at work continue to decline. She has lived and worked in five countries, and consulted with major corporations, as well as startups, in transforming their workplaces to be more productive as well as more satisfying. Sophie Wade.

Coach 132

Coach Satisfaction Startup Organization 132

socalTECH

JUNE 25, 2012

Santa Barbara-based Likeabilitee (www.likeabilitee.com) has come up with a new, highly visual service which makes it very easy for you to analyze and understand how people are engaging with your social media posts on Facebook. Mark Sylvester: Likeabilitee is a project my partner, KymberleeWeil and I, came up with about a year ago.

Social Media 203

Social Media Startup Tool LAMP 203

Startup Professionals Musings

JANUARY 11, 2014

Change is about the only thing constant in the world of startups. Since the startup environment is usually more volatile, the challenge there in balancing advantage, risk, and performance, is more critical than in big companies. It starts at the top with the founder and CEO, but has to extend quickly to the bottom of the organization.

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

InfoChachkie

MARCH 3, 2014

When we passed her in the hall, her face lit up and she gave us a joyous greeting. I started in the call center, in the customer loyalty department. When the opportunity came up. In my wildest dreams, when I started with the company, I never dreamed that I would be in this role, being able to do this work.

Coach 182

Coach Startup Study Customer 182

Startup Professionals Musings

FEBRUARY 2, 2015

Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. For larger and mature companies, the hard part seems to be giving up the familiar space that isn’t working so well anymore, so that you can focus on a new segment or opportunity.

Startup 109

Startup Resource Entrepreneur Metrics 109

Startup Professionals Musings

FEBRUARY 28, 2020

In business vernacular, targets are usually called metrics. A good metric has to be easily measurable, and directly correlated to results, rather than hours worked. For example, for a sales person, this metric number would likely measure new revenue or new customers. Provide incentives to focus everyone on real results.

Metrics 124

Metrics Entrepreneur Satisfaction Study 124

Startup Professionals Musings

NOVEMBER 2, 2013

According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

FEBRUARY 11, 2019

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. In my own work as an advisor to many entrepreneurs and startups, I see many who are focused on that single big disruptive innovation that will change the world. Ideas are the beginning.

Startup 97

Startup Metrics Competition Organization 97

Startup Professionals Musings

JANUARY 25, 2023

No matter how well your business seems to have worked for you up to this point, you can be certain that it will need to be heavily transformed for tomorrow’s new world-wide economy and no industry sector boundaries. Most great business leaders, including Jeff Bezos , maintain a key internal team to study and implement the next steps.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

MARCH 18, 2020

Set up training courses that highlight agility, and adopt agile working practices. The passion and commitment that characterizes startups inevitably fades, particularly if things aren’t always going well. Amazon, for example , “grew up” in the last recession by continuing to expand their range of products and focused on automation.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

JULY 30, 2014

It may not be as sexy, but starting a new business that builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. Many of the major business successes started this way. Don’t be intimidated by the negative image that imitation currently has in the startup world.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 88

Social Media Media Marketing Social Network 88

Startup Professionals Musings

MAY 12, 2019

Image via Wikipedia Change is about the only thing constant in the world of startups. Since the startup environment is usually more volatile, the challenge there in balancing advantage, risk, and performance, is more critical than in big companies. Too many find that out too late, and are left chasing a rabbit that is long gone.

Startup 94

Startup Training Statistics Summary 94

Startup Professionals Musings

FEBRUARY 5, 2017

Kaplan is a leading expert in building innovation cultures, and speaks from his real-world experience with many companies, as well as academic study. In my own work as an advisor to many entrepreneurs and startups, I see many who are focused on that single big disruptive innovation that will change the world. Ideas are the beginning.

Startup 81

Startup Metrics Organization Ideas 81

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. I realized that he and I see several common patterns that account for a large percentage of new venture failures.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

SEPTEMBER 3, 2018

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. Many of the major business successes started this way. Many of the major business successes started this way.

Startup 65

Startup Social Media Study Research 65

Startup Professionals Musings

APRIL 5, 2023

Many of you business professionals I meet in my business consulting and mentoring roles seem very determined to advance their career, or even start their own business. Most people find that the act of committing something to paper forces them to face the reality of getting started and measuring progress.

Startup 100

Startup Mentor Education Summary 100

socalTECH

OCTOBER 19, 2016

Arivale (www.arivale.com), a startup founded by Dr. Leroy Hood, the well known DNA and genomics pioneer�which combines gene sequencing with a host of other diagnostic tests, with personalized counselors and health and wellness recommendations, recently launched an expansion into California, starting in Los Angeles.

Coach 100

Coach Startup Study Venture Capital 100

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. Is it any wonder that the majority of startups fail? That’s a huge leap from an entrepreneurial idea, to a product, to making money. Customers want to be led, rather than pushed.

Case Study 139

Case Study Customer Custom Tool 139

Startup Professionals Musings

APRIL 30, 2023

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. Many of the major business successes started this way. Many of the major business successes started this way.

Social Media 92

Social Media Study Research Satisfaction 92

Startup Professionals Musings

APRIL 30, 2021

Yet I still see many companies focusing on what I believe are ineffective approaches to turning this productivity challenge around, including stricter processes, more metrics, and financial incentives to improve motivation. Every study shows that people are really engaged in their work, if they feel that it has value and purpose.

Satisfaction 168

Satisfaction Coach Resource Tool 168

Startup Professionals Musings

AUGUST 21, 2016

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. Many of the major business successes started this way. Many of the major business successes started this way.

Technology 57

Technology Startup Study Research 57

Startup Professionals Musings

SEPTEMBER 23, 2023

I believe this difficulty stems from the historical use of results-only metrics in measuring performance and rankings, without including learning measures and achievements. You can start by showing empathy for each individual. Encourage people to solicit feedback frequently.

Case Study 94

Case Study Organization Study Examples 94

Startup Professionals Musings

MAY 11, 2019

You don’t like it, millennials won’t put up with it, and current productivity levels at work continue to decline. She has lived and worked in five countries, and consulted with major corporations, as well as startups, in transforming their workplaces to be more productive as well as more satisfying. Sophie Wade.

Company 78

Company Companies Coach Satisfaction 78