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MomentFeed Finds $10M More

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Santa Monica-based MomentFeed , which develops software used by retail brands for optimizing mobile and proximity searches, has raised $10M more in funding, the company said on Thursday. The funding was led by Level Equity, and also included Signia Venture Partners, Draper Nexus, and DFJ Frontier, all prior investors. READ MORE>>.

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Mobile Roadie Swizzles Pricing

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Mobile software developer Mobile Roadie looks to be in the midst of an interesting transition, saying late last week that it is increasing its pricing, to "more closely match the value we are able to offer." Mobile Roadie did say it would not be changing pricing for existing customers of the product. READ MORE>>.

Pricing 147
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Tapatalk Turn To Blockchain To Monetize Forum Content

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Santa Monica-based Tapatalk , which develops a popular mobile application to allow users to access and read online forums, is turning to Blockchain in an attempt to reward content creators. Tapatalk's software is used to access online forums and discussion communities via a native, mobile app. Tapatalk is led by CEO Winter Wong.

Content 160
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Magnite Prices $350M Offering

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Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

Pricing 113
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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

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Geodelic Updates Mobile App

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Santa Monica-based Geodelic , a developer of location-based mobile networking software, told its users Wednesday that it has released version 2.0 of its Sherpa mobile software. Tags: geodelic location mobile networking software. READ MORE>>.

Mobile 133
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AppOnboard Signs Customers For Mobile App Demo Technology

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Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools.