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Ad Analytics Start-Up EDO Raises $12 Million

L.A. Business Journal

Entertainment Data Oracle Inc., or EDO, a company that uses data collection and analysis to measure the effectiveness of TV ads, announced Nov. 1 that it raised $12 million in its first round of outside investment.

Startup 124
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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. I started helping them with strategy in 2000 and then. I was ready to give up.

Oracle 229
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How to Kick Start Your Community’s Startup Scene

Both Sides of the Table

I have never been more optimistic about the impact that the tech startup community is having on cities in America or about the role that cities outside of San Francisco / Silicon Valley can play in our future. Changes in the Startup Ecosystem. Open source computing, which reduced costs to start a company by 90%.

Startup 390
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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. Zorik Gordon is tearing it up at ReachLocal.

Company 290
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Who Should you Hire at a Startup?

Both Sides of the Table

This is part of my ongoing posts on Startup Advice. There are people who tell startups that they should hire the most senior people that they can find. Bringing in a senior person who’s “done it all before&# is often a mistake in a startup. So what if you’re already a mid-stage startup. Not so fast.

Startup 327
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. My first startup was no different. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different.

Sales 382
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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

If you’re interested in recruiting sales people, I wrote on the topic of startup sales people: who to hire & when – understanding the roles of Journeymen, Mavericks & Superstars. Evangelical sales – Understanding startup sales people and process. Here is my recommended approach. You learn by asking.

Sales 346