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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. We will have to build (or buy) technology in this area.”

Sales 375
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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346
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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

Press 415
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Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. And sometimes that’s all we end up doing. Or an opportunity missed. Or a relationship not nurtured.

Press 120
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Why Recruiting Isn’t Over When an Employee Accepts Your Offer

Both Sides of the Table

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. I’d want to secure permission from the employee to issue a press release.

Press 341
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Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. The post Is your strategic partnership just a glorified press release?

Press 120
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup 323