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One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. We will have to build (or buy) technology in this area.”
A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.
They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.
And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. And sometimes that’s all we end up doing. Or an opportunity missed. Or a relationship not nurtured.
It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. I’d want to secure permission from the employee to issue a press release.
And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. The post Is your strategic partnership just a glorified press release?
They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.
They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. You can always spot these types because they can’t tell you what their revenue number for last month was or what their sales target is for next month. But ask yourself, what does a COO actually do?
But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Bush had the opposite narrative in the press. Obviously press narratives of people are characterizations that seldom match reality. Or what about your sales team? This point isn’t just about press meetings.
This investment started with Dana Settle (Greycroft) and I each putting in $750,000 into a young company doing less than $1 million in sales and has blossomed into one of the fastest growing companies in Los Angeles if not the entire country. Disney Acquires Maker Studios f0r $500 million and with earn-out potentially up to $950 million.
.&# Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. But don’t let this information get out into the general press and don’t market more than a few months out. They come and go. You don’t.
In case you don’t know, “the “9-9-9 plan” would replace all current taxes (including the payroll tax , capital gains tax , and the estate tax ) with 9% business transaction tax; 9% personal income tax rate, and a 9% federal sales tax.” As long as you don’t care about getting any press.
Hodges was most recently Head of Global Sales at the Associated Press, and also has served at Nokia Interactive, Enpocket, and Discovery Communications. Verve develops mobile news applications for publishers, and also is the developer of the mobile Associated Press iPhone app. READ MORE>>.
We just knew that we were onto an idea that no one had thought of and we had better be in the press first because, of course, there is a first-mover advantage. Number one is sales. Life is sales. Business development is sales. Winning customers is sales. Getting press is sales. Flip Burgers.
Maybe they’ve hit a few set backs: They’ve struggled to raise money, they haven’t gotten press coverage or they haven’t gotten accepted to present at prestigious conferences. It ends up being a turn off to potential employees, investors, business partners and the press. It’s your job to persist.
Our sales forecasts were revised downward – many times. I know that you keep reading about how our competitors seem to been going from strength-to-strength in the press. You’re only reading our competitor’s press releases. You need to stop comparing our internal issues with their press releases.
I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. Given customers & sales are the lifeblood of any organization you’d imagine everybody would respect their customers. The press don’t get your financials. Startup Lessons'
You need star power of entrepreneurs surrounded by star power angels & VCs who in turn get tons of press from adoring journalists who are insiders amongst this crowd of tech cognoscenti. You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. Sure, you need to start with talent.
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. how much energy to put into channel partners vs. direct sales. how to build an initial sales organization. Mentorship. how to evolve our management team.
Talented brand sales people? Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough. Imagine the human progress you could make with 250 short, relationship-focused meetings. Recruiting.
Metagenics told Michigan's Grand Rapid Press at the time of the investment by Alticor that it had more than $200M in sales in 2008. Source of the funding was not revealed, however, Amway announced in August that it would take a majority stake in Metagenics, via its Alticor Corporate Enterprises arm.
GraphEffect, which is led by James Borow, said it added Melissa Greenberg, Alexandra Press, and Mandy Majchrzak as Directors in the various offices; Greenberg was at DailyCandy, Press was at Neo@Ogilvy, and Majchrzak was at [x+1] and turn.
It might be a VP of Sales, Marketing or Technology. Or it may just be a junior programmer, sales rep or accountant. Sales people are normally tossed out the door when they quit their jobs. You can always tell the person that is not persuaded when they’re not engaged in the press release process. It was me.
Review the company''s press releases, the recipient''s LinkedIn profile, etc. It could be a significant sale to a large enterprise, the opening of a new office, a key hire or a promising partnership. BCC Email – If you don''t have your target''s email address, review the press releases issued by their company. Congratulations.
eBay told its users this morning that it will be offering up designer brands from independent fashion sellers on its site, which will also feature limited time and "secret" sales. Neither ebay nor BeachMint have officially announced details of the site to the press, outside of the email to users.
I suppose it depends how much money you’ve raised but if hiring critical staff, raising VC and streamlining your biz dev or sales is important to you then you might consider putting a small amount of spend against PR. Make sure you’re not spewing out meaningless reams of press releases. Should any money go to PR at all?
According to Docstoc, the books include titles from McGraw-Hill, Microsoft Press, John Wiley & Sons, Random House, Simon & Shuster, Barnes & Noble World Digital Library, Cambridge University Press, Barron's, Elsevier, Sourcebooks, Pearson, and others. READ MORE>>.
Local Press / Websites / Organizational Tools – New York has an amazing startup scene and the energy and momentum is palpable. And so you have great local tech press like Business Insider who covers the industry very well. Local press matters. Every city should have a “BuildIn” program.
Verve said that Deconstrcut Media was founded by a team of former Advertising.com product and engineering executives, and offers up a way for mobile publishers to manage their ad sales and display advertising. Verve is venture backed by BlueRun Ventures, the Associated Press, and others. READ MORE>>.
Last week, Los Angeles-based HauteLook (www.hautelook.com), an online private sales site, scored a major round of funding--raising $31M from Insight Venture Partners. Adam Bernhard: We're a platform that does flash sales. Adam, thanks for the time. We work on behalf of brands, as a web site that has a membership base of over 2.5
I’ve observed the following scenario in both of my companies and in countless others I’ve advised or invested in: - your company becomes moderately high profile in a few press articles. If you simply to a revenue number (say hitting $1 million in sales) and they hit it in year 1 then you’ve lost your carrot for year 2.
Speaking at a “city tour&# in which Salesforce.com sales reps and executive management were present. We already know from Cialdini that this is even more important than your putting a link to a press articles yet how much time do you spend trying to market these to everybody? Heroes told our success stories, not us.
– while the other might want a quick sale and pocket some bucks while the tech market is hot. He felt that any time there were tech events, tech conferences or press it was always the CEO who got to attend and got his name in the press when it was supposed to a partnership. Those are the easy cases.
Years ago, when I was CEO of my record manufacturing company in Hollywood, I happened to walk around the plant into the press room just as Bobby, one of the employees’ favorite coworkers, was offering stolen merchandise to his fellow pressmen from a bag he was carrying. A story of a CEO’s snap judgment call.
Check out the newly released August edition of the SCribe Newsletter. Catch up on the latest news, see our upcoming event schedule, or visit the Website of the sponsors that make this all possible.
eBay told its users this morning that it will be offering up designer brands from independent fashion sellers on its site, which will also feature limited time and "secret" sales. Neither ebay nor BeachMint have officially announced details of the site to the press, outside of the email to users.
Our sales guys were on the front line and heard what they needed to win deals. He decided that our largest customers would be involved in the setting of our priority lists (we did some of this internally in the early years but we saw it mostly as a sales process). The Outside In organization had a one-way flow.
They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.
The best ones bring in more executive leadership so you can appropriate allocate resources across sales, marketing, product, engineering and support. If it’s an enterprise software company you can no longer rely on tacit knowledge to win sales campaigns. B round companies need to also look for scaling opportunities.
The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you.
When you read the press you only read the glamorous bits. And I couldn’t help but noticing the adversity in this article on NY Times interviewing Fred Wilson of Union Square Ventures : “Before the sale [of GeoCities], we were completely broke. Startups are hard. So you were essentially broke? Yes, completely.
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)
Very, very few founders have an easy time despite what you read in the press. Raising money is a sale and selling requires persistence and follow up. The best sales people never give up and they are politely persistent in finding new ways to get in front of target buyers. VCs suck as sales and raising money is a sale.
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