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The Silent Benefits of PR

Both Sides of the Table

When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Press matters. They are silent.

Press 415
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). 5 years ago. Sourcing high-quality leads : 9/10. The monkey on my back.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

But don’t let this information get out into the general press and don’t market more than a few months out. We all know that much of early-stage technology startup success comes from execution and often what you’re working on today will be rolled out more seriously over the next several months. They come and go.

Marketing 380
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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? Albert Wenger from Union Square Ventures wrote a great post the other day that reminded me I’ve been meaning to write about this topic. That plus great press & it’s working on some level.

Startup 313
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 We listened way too much to what the press said. Create a great press-kit that you have easily accessible on your website. Just don’t believe what they write about you.

Startup 310
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Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

This does not mean you shouldn’t solve big, complex problems or write complex code. But the narrative in the press about Al Gore was that he was a smarmy know-it-all. Bush had the opposite narrative in the press. Obviously press narratives of people are characterizations that seldom match reality.