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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. All of those new services were launched in addition to the new consumer service, ClubLocal.com. READ MORE>>.

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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

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Does Best Buy Need a Restart?

Eric Greenspan

We love to browse the latest and greatest technology and touch it and we will buy it if we know its fairly priced and sold by a reputable firm. It’s a flat screen. The price keeps dropping. We need fewer answers and simply more price options. Techies, geeks, nerds and the rest of us need a place to get our tech on.

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4 Tools to Help Startups Find Quality Leads

Tech.Co

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. Pricing: $9/user/month.

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Interview with Jason Lehmbeck, Datapop

socalTECH

That allows marketers to drive a significant increase in sales, and a reduction in cost on the back end. On one side, we're able to take what a marketer is offering, whether that is a product or service, and semantically understand what part of that offer or service will resonate with consumers.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). The three largest webmail services had over 1 billion global users at the end of 2011. In the US alone there are 30 billion inbound sales calls every year. There are 2.9

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