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How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. The “ Normal.”

Product 408
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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. It’s too strategic.

Sales 375
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? NastyGal -- which was just about unheard of a year ago -- has rocketed to a over $100M business, driven by women's clothing, shoes, and other products. NastyGal is just one of a number of fashion-meets-technology startups to emerge in Los Angeles, which.

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6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. Leading edge technology software and manufacturing require constant course corrections and iterative restarts. The same applies to manufacturing and almost any process these days.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

emerge and are there any lessons to be gained about the future? Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. At it’s peak AOL had about 27 million US subscribers.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Rinse & repeat. It takes options off of the table. You have a hunch.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. This post talks about the last part of the PUCCKA methodology – an Aligned Purchasing Process. Unique Selling Proposition. Compelling Event. Key Players such as enemies, sages and blockers.

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