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I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They went on to describe a fairly common type of site that has some original content, but not much. That's structuring your pages and your site to optimize it for search.
I first learned the ropes around SEO (searchengineoptimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.
Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.
As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. A great solution is necessary, but not sufficient, to build a great startup.
Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm is hoping its automated tools can help large, branded content publishers a way to drive traffic to their sites. READ MORE>>.
Start with a simple tool. You can do the same for the various social media and streaming sites at Mention.com or by subscribing to a tool like Tweetdeck.com. You will be able to control (to a degree) the placement of your name in the rankings with a little work one step beyond searchengineoptimization.
Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. That is starting to show itself in the B2B space. He has been blogging on a number of subjects, for example, eLearning.
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.
Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Push negative content out of view.
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.
We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with searchengineoptimization.
Here are some of the key new rules I have learned by starting my own company, investing as an angel in other startups and mentoring many more new entrepreneurs over the last few years: Do incorporate a company, but keep it simple. Too many entrepreneurs still think plans are for investors, and investors are required to build a startup.
Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Push negative content out of view.
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.
An underrated portion of every startup effort must be about communication and marketing. Her focus is on companies facing change, which of course includes every startup. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, searchengineoptimization, blogging, and mobile media.
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.
Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as SearchEngineOptimization (SEO).
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.
As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Increase Your On-Site SEO. Incorporating a Site Map. Utilizing Alt Text on All Images Found On The Site. Clean and clear code.
Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Push negative content out of view.
Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as SearchEngineOptimization (SEO).
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.
Every startup fears that one angry and unfair customer who can jeopardize the business by a SCREAMING post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Push negative content out of view.
An underrated portion of every startup effort must be about communication and marketing. Her focus is on companies facing change, which of course includes every startup. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, searchengineoptimization, blogging, and mobile media.
From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. Earlier this year I founded a new startup called KlickFu. What’s keeping you up at night? What are you working on now?
Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Push negative content out of view.
Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites.
Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. Sites like ww1.novarad.net This is a great way to engage customers on a first visit and start working towards a sales follow-up. . Site Speed . Authoritative Testimonials . Value Proposition.
Companies are spending more time and money on their mobile sites than their full-fledged website. I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (SearchEngineOptimization). That’s because those developers optimized. All you hear about these days is Mobile.
Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.
If your dream has long been to start and manage your own business, there is no time like the present to get started. Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Focus on usability, layout, sound, and video.
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.
Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. You can easily remove content you own (comments on your site or accounts). Push negative content out of view.
If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Searchengine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in searchengine results. Do you have a business presence there?
No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Such SearchEngineOptimization (SEO) is modern-day snake oil. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. It does not happen.
In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. When I started, I was one of the only people signing up affiliates.
This popular form of Internet marketing seeks to increase website ranking in searchengine results. Techniques include searchengineoptimization (SEO) and paid result placement. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements.
Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. Searchengines are programmed to rank websites based on their popularity and relevancy. Web sites that haven’t been updated in the last couple of years can’t possibly be alive.
A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). I should have added that a website not clearly visible to searchengines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results.
Wordpress in particular is fairly resource heavy right out of the box so speeding up everything else is a critical piece of running a site on this platform. Your content gets to the share site just as it would with the Javascript, sometimes even faster. Also, make sure the image names here are the same ones you’re using.
Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.
Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.
Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.
Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.
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