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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

Marketing 379
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Luxury Presence Finds $5.4M For Real Estate Marketing Services

socalTECH

Los Angeles-based Luxury Presence , a new startup which provides websites and digital marketing services to real estate agents, has raised $5.4M Luxury Presence says it also offers up services for lead generation, managed SEO, managed Instagram, copy writing, and video production. The company is led by CEO Malte Kramer.

Services 100
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. If you’re a financial services firm blog about personal finance. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write.

Blogging 286
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

PPC 154
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? They sell accounting services. Final example.

Marketing 389
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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

Self-employed services specialists are just as important, and most often operate remotely (from anywhere in the world) in this age of the Internet. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. I see this all of the time in financial services. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. Connections. Domain knowledge.

Invest 288