article thumbnail

Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. They use products because the products solve a need they have. He is both. Blah, blah, blah.

Product 348
article thumbnail

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month.

Startup 383
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Traditional marketing vs. social engagement

Berkonomics

On the other hand, your target audience is already talking to their friends and associates about products and services they like and use. Now companies engage and pay influencers to get your attention and want their products. If you cannot incorporate social content into your product, surround your product with social content.

Marketing 120
article thumbnail

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
article thumbnail

Turn “broadcast” into “engagement.”

Berkonomics

On the other hand, your target audience is already talking to their friends and associates about products and services they like and use. Email readers, continue here.] If you cannot incorporate social content into your product, surround your product with social content. That’s an expensive proposition for small companies.

article thumbnail

5 Tips For New Entrepreneurs Needing Investor Funding

Startup Professionals Musings

People cite sources like this Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” Net out the problem and your solution in the first 30 seconds. Pitch your company, not your product. Executive summary glossy.

article thumbnail

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

In one year of Airbnb Tracy netted more than $28,000. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So her wedding story had a happy ending.

Startup 363