Your “drop dead” question for a customer survey
Berkonomics
MARCH 11, 2021
Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Most of us know of the “net promoter score” which is the ultimate survey.
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