How big is your ocean? A lesson in TAM, SAM & SOM
Berkonomics
OCTOBER 28, 2021
This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. You, the lonely fisherman, must weave a net to catch your fish. So, is your (SOM) serviceable obtainable market large enough?
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