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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 182
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 168
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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

“ We were targeted to a small number of very premier customers. Sales, Sony Music Entertainment, in a statement. . Instead of relying on incumbent distribution platforms, customers control the audience relationship directly and maximize engagement and monetization in a way that fits with their brand objectives.

Tool 315
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418
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The power of just ONE more unit.

Berkonomics

Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 207
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Real Value of Customer Excellence

SoCal Tech Calendar

Tuesday, August 16, 2011 -- Real Value of Customer Excellence. The customer is always rightwell, most times! Our August panel dives deeply into the new age of customer service. Our panelists will discuss their organizations best practices when serving high value customers. See [link] (more)

Custom 113
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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

It would not be a big stretch to image a well run service business like this making 15-25% net profit margins. Customer financing often comes in the form of your company agreeing to build a product with a “sponsor&# customer or two and helping them with the rollout / implementation. You own the IP you create.

Services 332