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Brand Affinity Technologies Raises $4.5M

socalTECH

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M The Steelbergs are best known for selling dMarc Broadcasting to Google back in 2006, in a deal at the time worth over a billion dollars. as part of an ongoing, $7.0M

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Brand Affinity Technologies Gets $20M

socalTECH

Irvine-based Brand Affinity Technologies , the latest startup headed by Ryan and Chad Steelberg, announced today that it has raised $20M in a Series C funding round. Ryan and Chad Steelberg are best known for their sale of dMarc to Google in 2006. The two also founded AdForce (sold to CMGi) and 2CAN Media (sold to CMGi). READ MORE>>.

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Vulog will power Hyundai’s new LA car-sharing service

TechCrunch LA

The technology behind Hyundai’s new car-sharing service in Los Angeles is provided by a company that is largely unknown despite its ubiquity. The French-based company has been providing the underlying hardware and software needed for car-sharing services since 2006. And now, Hyundai.

Services 119
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Reflections on 2016: Louise Wannier, True Roses

socalTECH

All this holiday season, we have been sharing the reflections on 2016 from Southern California's technology ecosystem. She also founded CEO Circle, a confidential forum for early-stage technology CEOs. What's your favorite technology gadget, device, or innovation you ran across this year? In 2006, Ms. READ MORE>>.

MyShape 113
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Panache Acquired By 24/7 Real Media

socalTECH

24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006. Financial terms of the buy were not disclosed. READ MORE>>.

Media 140
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Reflections On 2017: Anna Barber, Techstars LA

socalTECH

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions from Southern California's "movers and shakers" in the technology industry. Are there any technology innovations, gadgets, devices, software, that particularly caught your eye in 2017.

Press 193
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Reflections on 2018: Anna Barber, Techstars LA

socalTECH

Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018?

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