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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. He first came to see me in 2008 when we was raising money for his 1st startup – NextMedium. I’ve known Hamet for 5 years. The idea immediately resonated.

Invest 340
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ReachLocal Tapped By UK Government

socalTECH

ReachLocal said it received the UKTI Business Innovation Award from UK Trade & Investment, as part of BritWeek. The two said that ReachLocal launched in the UK in 2008, and has offices in London, Manchester, and Birmingham. ReachLocal helps local businesses place online advertising with Google and other search advertisers.

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March Capital Backs Nifty Games In $3M Funding

socalTECH

The seed funding round came from aXiomatic Gaming, March Capital Partners, Defy.VC, as well as others in the investment, professional sports and gaming communities, according to Nifty Games. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

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Burstly Opens Up Mobile Ad Service

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Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Rifkin is the former founder of Tagworld, which he sold to MTVN in 2008. Tags: burstly mobile advertising rifkin.

Mobile 171
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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. READ MORE>>.

Tool 157
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Burstly Adds SoftBank, Founder Collective

socalTECH

Size of the additional investment was not disclosed. investment from Rincon Venture Partners and GRP Partners. Rifkin was the founder of TagWorld/Flux, which he sold to MTVN in 2008. Tags: burstly softbank mobile advertising venture capital. Burstly recently announced a $1.8M READ MORE>>.

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Hydra Looks Up, With Funding In Hand, Legal Troubles Behind

socalTECH

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.