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Business 2011 - Optimism, But Heed the Lessons

Startup Professionals Musings

Even though it has been a long haul, it’s nice to see some optimism surfacing in 2011. A majority of small business leaders intend to be more aggressive in 2011 by implementing a range of actions to advance their businesses. Respondents cited a greater focus on operating efficiencies as the number one step to achieving growth in 2011.

Study 89
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Convertro Tracks Users Across Devices, Solves Cross-Device Ad Issues

socalTECH

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you're the same person to better target their ads? READ MORE>>.

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads.

Mobile 311
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Creating Raving Fans

SoCal Tech Calendar

Friday, March 18, 2011 -- Customer Loyalty: Creating "Raving Fans" San Diego Software Industry Council. This workshop will go through each of the 7 steps for taking a suspect (someone you suspect would be interested in your product or services) to Raving Fan (someone that does proactive selling for you). See [link] (more)

San Diego 113
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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. But it might not.

Services 332
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Is it one product line or multiple? ” The Details.

Startup 418
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Why the Former President of Nickelodeon Joined mitú as CEO.

Both Sides of the Table

He left traditional media at the top of his game to be the founding CEO of Next New Networks, one of the first digital video startups, backed by Spark Capital and bought by YouTube in 2011. legally for medical school, served in the Air Force and then was a productive, tax-paying contributor for nearly 40 years. trillion in 2020 (U.S.

Media 269