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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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PR for Startups

SoCal Tech Calendar

Tuesday, September 13, 2011 -- PR for Startups. LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. What do you do if you build a website and all you hear are crickets?

Startup 124
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DataSift Announces Mega-Round. Apple Buys Topsy for $200 Million. Here’s What You Need to Know

Both Sides of the Table

I started announcing my Twitter thesis back in 2011 (still serves as a useful read today). But what if you’re a credit card company and you want to know where to find your next customers? Already 2/3rds of our customers are ingesting 2 or more data sources including Facebook, Tumblr, WordPress, Bit.ly

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. People don’t want to speak to customer service reps. Not so fast.

Email 339
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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. What is massively different from now and when I wrote the book is that social media didn’t exist back then. Basically, everything is free.

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Fireside Chat with Cameron Olthuis | VP of Search and Social Strategies at CBS Interactive

Tech Zulu Event

Cameron has consulted to clients such as MTV, Del Taco, Samsung, HP, and many other companies large and small. Cameron Olthuis is VP of Search & Social Strategies for CBS Interactive, a top 10 global Internet property with over 300 million users every month. Clicker was acquired by CBS Interactive in March 2011.

Startup 105
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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

One of the companies at that intersection of video and e-commerce is IPSY (www.ipsy.com), a subscription beauty products company which uses video as a core piece of its monthly beauty products business. The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area.

Commerce 100