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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area. Corey Weiss , IPSY's Head of Business Development, is based in Santa Monica, and helps to run that effort. It was cofounded by Michele phan in November of 2011. What is IPSY?

Commerce 100
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International Men of Mystery: Going Global with Your Products and Content

SoCal Tech Calendar

Wednesday, September 21, 2011 -- International Men of Mystery: Going Global with Your Products and Content. A number of topics will be covered including international market development, marketing mix adaptation, and content localization challenges. Central Coast MIT Enterprise Forum. See [link] (more)

Content 100
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EdgeCast Doubles Revenues, Tops 225 Employees

socalTECH

Santa Monica-based content delivery network (CDN) provider EdgeCast said this morning that it doubled its revenues in 2012, and now has more than 225 employees. The firm provides edge network services to help deliver content from such customers as Twitter, Pinterest, Sony, and Hulu to end users.

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Maker Studio Tops One Billion Monthly Views

socalTECH

What kind of audience can you possibly get with posting content to YouTube? Los Angeles-based Maker Studios , which produces content for publishing on YouTube, reports today that is has just reached more than one billion monthly view for the month of June, 2012. Apparently, a very, very large one. READ MORE>>.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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Business.com Acquired By Purch

socalTECH

Carlsbad-based Business.com , the online business directory and information site which was most recently in the hands of JMI Equity, has been sold to New York-based content publisher Purch , the two said Wednesday afternoon. Purch said the deal would help it expand into the SMB market. READ MORE>>.

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24/7 Media Expands Video Formats

socalTECH

The group--which is run out of Los Angeles, and is made up of the former team of Panache--said it has added a new Social Slide Bar, Action Button, and Click-to-Long Play formats, all designed to help advertisers engage viewers with video advertising. 24/7 Media acquired Los Angeles-based Panache in December of 2011. READ MORE>>.

Media 154