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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

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Glossi Debuts New Features For Digital Magazine Publishers

socalTECH

Glossi , which develops tools to help publishers create digital magazines for the web, said today that it has launched a brand new set of features aimed at rich media content publishers. Glossi was originally started as a project at ThisNext; the company is now independent of ThisNext, having spun out independently in December of 2012.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. I am a VC.

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Bio Roundup: Opioid Exposé, Gilead’s Gambit, Life Science IPOs & More

Xconomy

From 2006 to 2012, the number of pills distributed to pharmacies increased by more than 50 percent. The figures were reported by The Washington Post and HD Media, which won a legal battle for access to a federal database that tracks US transactions of controlled substances. In total, 76 billion pills flooded the market.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy built her company, Recycled Media , out of necessity. Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. So Tracy began keeping a blog about … (what else?) If you haven’t read my blog posts on why Tracy chose the right strategy it’s worth a read.

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