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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

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Realistic Strategies For Funding Product Development

Startup Professionals Musings

Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. Product development at this stage is the process of scaling up for manufacturing and marketing rollout. Marty Zwilling First published on Entrepreneur.com on 4/3/2015.

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The entrepreneur who became a Lyft driver to conduct customer research

StartUp Beat

Grigori Mikayelyan was a failed and an aspiring entrepreneur; furnished with a new idea – and determined to make a success of it – he became a Lyft driver to conduct customer research with his passengers. I spoke to him over the phone about his unique approach to developing a company. Restaurants pay $0.50

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3 Reasons SaaS Savvy Entrepreneurs Don’t Build Their Own Portals

InfoChachkie

Even entrepreneurs that already sold on SaaS should stake note of new research from the SalientGroup : SaaS gets funded - Nearly 50% of SaaS-based startups are getting successfully funded—a rate of funding success no other sector can match. Overall, according to Gartner, the SaaS market will top $22 billion by 2015. Maintenance costs.

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Entrepreneurs Who Improve Society Make More Profit

Startup Professionals Musings

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Doing business is a human process.

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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

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Developing Leadership Skills: What You Need to Know

Startup Professionals Musings

Here are the key principles she espouses, extended to leadership teams, based on my own background and mentoring new entrepreneurs: Learn to trust yourself and your team. These principles embody an incremental approach to the knowing-doing obstacles that entrepreneurs and their teams have to face head-on: Overcoming the resistance of inertia.

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