Remove 2016 Remove Customer Remove Marketing Remove Networking
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Cyber insurance startup At-Bay raises $34M Series C, adds M12 as a new investor

TechCrunch LA

The cybersecurity insurance market is expected to become a $23 billion industry by 2025, driven in part by an explosion in connected devices and new regulatory regimes under Europe’s GDPR and more recently California’s state-wide privacy law. It’s a huge move for the company, which only closed its Series B in February.

Startup 288
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How To Create Customer Value And Profit To Survive

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 101
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8 Ways to Market to Customer Emotion as Well as Logic

Startup Professionals Musings

The average business person fights a customer culture shift, rather than looking for it. Thus I recommend that the rest of us need to step outside our comfort zone, and start practicing some specific strategies to recognize cultural shifts, and maybe even start a few trends of our own: Embrace online social interaction with customers.

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Selling Online In 2016 For The First Time – What Works When You Have A Blank Slate?

InfoChachkie

It may seem hard to believe, but even in 2016, there remain a number of successful consumer brands that are not sold online. I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC.

Sites 100
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This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

InfoChachkie

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

Customer 100
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Digital Growth Summit ? Los Angeles

SoCal Tech Calendar

Friday, November 4, 2016 -- Digital Growth Summit – Los Angeles. What: 10 panel topics and 8 deep dive breakout sessions that help digital marketers build a better online presence to engage customers and track results. MediaLeaders.

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ViaSat, Eutelsat In In-Flight Internet Deal In Europe

socalTECH

Carlsbad-based in-flight, satellite Internet provider ViaSat announced this morning that it has inked a deal with European satellite operator Eutelsat , where they will jointly provide services to the European airline carrier market. Financial details of the wins were not announced.