StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. In 2017, these sorts of collaborations between big brands and influencers are only to increase.”. But, running a successful influencer marketing campaign is not easy.

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Social Media Software Review Media Marketing 40

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

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Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Xconomy

APRIL 10, 2017

Soci, a San Diego startup that created a Web platform for managing social media, has closed on $8.5 The five-year-old startup, which had 35 employees five months ago when it was named as a 2017 Xconomy San Diego company to watch , now has 50 employees. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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Startup Professionals Musings

AUGUST 15, 2022

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

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Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Customer Custom Services Social Media 57

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

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socalTECH

JANUARY 11, 2019

In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms.

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Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Customers buy from people they trust, respect, and admire. We need more than facts to convince.

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Marketing Startup Social Media Guide 69

socalTECH

JANUARY 11, 2019

In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms.

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socalTECH

DECEMBER 27, 2016

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. Finally, what do you think will have the biggest impact on the technology industry in 2017?

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Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

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Technology Social Media Startup Entertainment 97

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. As you know, things can change quickly, as businesses try to survive and adapt to an evolving market, so it’s better to be prepared than caught off guard. Walk away from a bad role or customer.

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Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Having a website won’t help if customers can’t find it. Expect to spend your limited budget on marketing.

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Social Media Search Engine Optimization Startup Customer 57

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. Those technologies allow us to scale and offer a superior product for customers. We bought our first company in 2017 to create this, and we rolled up a few companies to bring this vision to life.

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Startup Professionals Musings

APRIL 28, 2017

If you follow these recommended steps before approaching investors, you may indeed convince someone that your million dollar idea could lead to a billion dollar business: Gather some market sizing data from industry experts. Not all ideas have cost-effective solutions, or customers able and willing to pay real money.

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Ideas Social Media Startup Customer 74

Startup Professionals Musings

JANUARY 13, 2017

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Make it real for your customers with professionally finished collateral and proposals. Generate leads using social media, but don’t rely on it alone to make sales. Craft your irresistible pitch.

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Social Media Sales Mentor Customer 56

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

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Startup Professionals Musings

FEBRUARY 27, 2017

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Startup Professionals Musings

OCTOBER 13, 2017

Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty, and doubt. You must capitalize on the uncertainties in your market, rather than letting the unknowns slow you down.

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Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

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Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world.

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Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely. Customers need to believe that you are one of them.

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Social Media Customer Custom Entrepreneur 58

InfoChachkie

AUGUST 8, 2016

Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017. I ended up really relating to the nuance and intricacies of product supply and customer demand. Secondly, eCommerce is a powerful marketing platform for us.

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Sites Sales Santa Barbara Design 100

Xconomy

DECEMBER 28, 2017

ACM International Collegiate Programming Contest World Finals 2017. ICPC World Finals 2017, held in Rapid City. In 2017, it was in Rapid City, South Dakota. It was always sort of shocking to people, even on a national level, when they would hear [that Rapid City was hosting ICPC 2017],” Jensen said. “And

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Coach Technical Review Carson Networking 75

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers. Put the reins on overconfidence and large egos.

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Ideas Snapchat Social Media Entrepreneur 55

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

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Startup Professionals Musings

JUNE 3, 2019

There are others, like LifeLock , acquired in 2017 by Symantec for $2.3 Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices.

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Technical Review Symantec Social Network News 78

Startup Professionals Musings

MARCH 22, 2017

The best opportunities are recognized from painful needs, plus a growing population of customers with money to spend. For example, Southwest Airlines eliminated all the frills that usually come with an airline ticket, and now they are a market leader, being copied by the majors. Expand a narrow product offering to the mass-market.

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Ideas Startup Examples Entrepreneur 59

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Customers demand more engagement and flexibility.

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Startup Professionals Musings

DECEMBER 22, 2017

Others schedule long and exhaustive practice and coaching sessions for everyone on the team, including showcase customers, to make sure that everyone tells the most positive and consistent story. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

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Startup Professionals Musings

AUGUST 18, 2017

Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. These days, with the wealth of information on the Internet and social media, there is no excuse for not finding a connection, even if the pitch is long distance.

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Startup Professionals Musings

JUNE 5, 2017

This is an emerging theme in the past decade as investors learn that customers assign more value and loyalty to business owners who display this attribute. The result is a win-win-win situation for investors, entrepreneurs, and customers alike. Marty Zwilling First published on Inc.com on 05/22/2017.

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Technical Review Startup Mentor Study 60

Startup Professionals Musings

FEBRUARY 6, 2017

New business owners are rightfully proud of the changes they bring to the market, so they readily admit that change is good. Yet these same entrepreneurs often quickly get set in their ways, and find themselves resisting changes to their own business, and begin to fear further customer change in their domain.

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Press Tool Metrics Startup 56

Startup Professionals Musings

MARCH 31, 2017

They bounced back by creating Microsoft, and embracing marketing to change businesses and consumer use of computers. More recently, most people think of Mark Zuckerberg as the creator of social media, but few remember his earlier efforts at creating video games, a music player, and Facemash, the last being his idea of a great dating app.

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Social Media Technical Review Entrepreneur Commerce 63

Startup Professionals Musings

JANUARY 27, 2017

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. The old days of routing a customer to a single phone queue for any request will quickly kill any brand loyalty or advocate referral.

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Customer Custom Services Technical Review 95

Startup Professionals Musings

OCTOBER 15, 2017

Yet the 2017 Office Romance Survey by Vault, Inc. Work relationships are in vogue, inside a company for collaboration and teamwork, and outside to customers and partners through social media for loyalty and interactive marketing. But all good things can be overdone. Marty Zwilling.

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