SoCal Tech Calendar

JANUARY 20, 2017

Thursday, January 26, 2017 -- Digital Marketing Bootcamp. Sessions will focus on data, technology, social media, email and content marketing. SIIA and TCOSC is kicking off its Boot Camp Series in Irvine, CA. Join us January 26 Irvine, CA.

Technology Council 100

Technology Council TCOSC Marketing Social Media 100

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

DECEMBER 27, 2016

This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper.

Southern California 113

Southern California Social Media News Entertainment 113

socalTECH

DECEMBER 22, 2016

This holiday season, we are again sharing the reflections on the year from Southern California's technology community. The idea of entrepreneurship as a path and of technology as a change catalyst is taking root in cities and ecosystems all over the world. You'll be able to see all the many 2016 reflections here as they are posted.

Southern California 100

Southern California Snapchat Yahoo Social Media 100

Xconomy

JANUARY 2, 2018

Much attention was focused this past year on the impact of social media on the 2016 presidential election, as reports emerged about the use of these platforms by entities linked with Russia to spread false, misleading, or inflammatory political messages. Read more » Reprints | Share:

Social Media 58

Social Media News Web Report 58

Xconomy

DECEMBER 26, 2017

There was a new controversy seemingly every week, whether it was Uber’s myriad scandals ; more personal data breaches ; Russia’s use of social media and other online platforms to try and influence U.S. Xconomy recently reached out to business and technology leaders from around our network to put 2017 in perspective and look ahead.

Social Media 68

Social Media Media Platform Networking 68

socalTECH

DECEMBER 11, 2018

When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Yet, the ways that enterprises and businesses are monetizing that user interaction is sort of archaic, compared to the evolution of the technology.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

DECEMBER 20, 2019

Statistica reports that almost 20 percent more companies went public in 2018 versus 2017. Social media is a boon for entrepreneurs and startups. With the key social media platforms today, an entrepreneur can tune a product, build a brand, and grow the business with very low cost and a high interactivity never before possible.

Startup 128

Startup Social Media Satisfaction Entrepreneur 128

Startup Professionals Musings

DECEMBER 7, 2014

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Hence one segment of the opportunity is the need for new database technologies, like Hadoop , a distributed file system originally designed for indexing the Web. Social media and web data.

Entrepreneur 109

Entrepreneur Social Media IBM IBM 109

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

APRIL 27, 2013

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Hence one segment of the opportunity is the need for new database technologies, like Hadoop , a distributed file system originally designed for indexing the Web. Social media and web data.

Startup 103

Startup Social Media IBM IBM 103

Startup Professionals Musings

AUGUST 2, 2017

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Xconomy

DECEMBER 27, 2017

We’ve just passed a year full of news about the role of technology companies in U.S. elections, democracy, free speech, fairness in hiring, sexual harassment, privacy, data security, and the future job market for humans in the age of robots and artificial intelligence.

Artificial Inteligence 58

Artificial Inteligence News Sales Marketing 58

Startup Professionals Musings

APRIL 28, 2017

A good social cause doesn’t always imply a viable business. With interactive social media and blogging, you have every opportunity to test and tune your idea before spending any real money. Formalize a company entity, website, and social media presence. Marty Zwilling First published on Inc.com on 04/13/2017.

Ideas 74

Ideas Social Media Startup Customer 74

Startup Professionals Musings

JANUARY 21, 2018

According to the 2017 Kauffman Startup Activity Index , the share of new entrepreneurs who started businesses to pursue opportunity rather than from necessity reached 86 percent, more than 12 percentage points higher than in 2009 at the height of the Great Recession. Social media is a boon for entrepreneurs and startups.

Entrepreneur 66

Entrepreneur Startup Social Media Satisfaction 66

Tech.Co

JULY 29, 2020

The company is the first technology company to publicly commit to keeping its remote working policies in place into next year, in an attempt to give employees more clarity on how long they would be working from home. And for some, the transition will last much longer than others. Working From Home Best Practice.

Google 155

Google Blogging Journal Statistics 155

Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Even the best technology won’t sell itself. Every aspect of your business must be about sales.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. In this age of technology, the advent of a better alternative is inevitable. Marty Zwilling First published on Huffington Post on 04/12/2017.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

FEBRUARY 24, 2017

Use your knowledge of evolving needs and technology to add more value than competitors, and introduce clients to each other to build partnerships. Use visibility and social media to pull clients in. They match individual customer preferences, whether it be voice, email, texting, or social media, to close deals.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

MARCH 31, 2017

The business leaders who create real technology paradigm shifts, or have changed the world of commerce, don’t advertise their failures, but they still feel them. They tried to make traffic signals intelligent way back in the early ‘70s, but found out that it takes more than technology to change government bureaucracies.

Social Media 63

Social Media Technical Review Entrepreneur Commerce 63

Startup Professionals Musings

AUGUST 4, 2017

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Marty Zwilling Published by Xerox Small Business Solutions on 07/31/2017. Show your passion and creativity in every solution.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

OCTOBER 13, 2017

Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty, and doubt. Seek direct customer feedback, via social media and personal interactions, rather than old market research.

Competition 60

Competition Customer Custom Social Media 60

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Marty Zwilling First published on Huffington Post on 04/19/2017.

Entrepreneur 78

Entrepreneur Coach Organization Mentor 78

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. As well as phone support, customers expect you to accept mobile messaging, and provide quick responses via social media and multiple Internet websites.

Customer 57

Customer Custom Services Social Media 57

Startup Professionals Musings

APRIL 17, 2017

Of course, nobody really knows all of what tomorrow will bring, in terms of globalization, digital technology, or demographic shifts, but most experts agree that certain elements are already obvious, and things must be done today to get your business ready in time. Data technology facilitates more fact-based decisions.

Company 55

Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

FEBRUARY 20, 2017

This is a common challenge for technical entrepreneurs, who are fascinated by what they can do with a new technology, and are revered by peers for their expertise. The irony is that the average customer is afraid of any new technology, needs time, and may have a different view of the problem. Add a buffer to your funding calculations.

Startup 65

Startup Competition Resource Snapchat 65

Startup Professionals Musings

DECEMBER 29, 2017

In today’s world of rapid innovation and new technologies, any individual or company should be hesitant to sign an agreement that limits their activities for more than two years, or is too broad in scope. Marty Zwilling First published on Inc.com on 12/15/2017. Prepare a high-level pitch. Read NDAs carefully for scope and duration.

Technical Review 61

Technical Review Patents Ideas Social Media 61

Startup Professionals Musings

MAY 15, 2017

Yet in this age of technology, many seem to favor tools and data to get the edge, or can’t find the time to talk to real people. Each time I mentor an entrepreneur, I learn new things about their technology, customers, and business domain. Shared social media is the new networking.

Mentor 61

Mentor Technical Review LAMP Coach 61

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. Innovation is necessary to get you into the game, but even a disruptive technology won’t assure you business success. Marty Zwilling First published on Inc.com on 11/14/2017.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

MAY 27, 2017

For example, it’s all too common for a technology entrepreneur to highlight a new battery technology as the ultimate power for smartphones, medical heart pacemakers, and home lighting. You always need a budget for marketing, but don’t spread it evenly or randomly across digital media, social media, direct, and traditional channels.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

JUNE 5, 2017

Social media and other channels provide the vehicles, but everyone has to be open for the process to work. If you can put technology aside long enough to focus on these principles, you too will find the funding you need, and beat the odds of success with your new venture. Willingness to observe, listen, and learn.

Technical Review 60

Technical Review Startup Mentor Study 60

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). The current rate of technology change, as well as customer cultural change, is unprecedented.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

Startup Professionals Musings

JANUARY 25, 2017

The more potentially disruptive your technology, the more important it is that this message be quick, simple, and quantified. An educated marketplace is one where your target customers already understand the problem and the impact of your technology. Marty Zwilling First published on Huffington Post on 01/24/2017.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

NOVEMBER 6, 2017

In this new world of constant cultural and technological change, the only source you can trust is your own ability to learn faster and be more creative than your competition. Marty Zwilling First published on Inc.com on 10/23/2017.

Ideas 60

Ideas Social Media Press Mentor 60

Startup Professionals Musings

MARCH 22, 2017

With the widespread popularity of social media, I now see many businesses looking at niche market interest groups, such as sites for travelers, hunters, cancer support, and crafts. It shouldn’t be hard to see from these examples the wealth of business opportunities available without inventing a totally new product or technology.

Ideas 59

Ideas Startup Examples Entrepreneur 59

Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” All devices are becoming self-aware and Internet connected.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

AUGUST 15, 2022

exabytes per month at the end of 2017, of which more than half was video. According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” In addition, more people own cell phones than toothbrushes.

Startup 126

Startup Social Media Entertainment Metrics 126