Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MAY 14, 2021

If your innovation is real, it brings added value to the table, so most customers, especially early ones, are willing to pay a premium over competitive products. Elon Musk and Tesla are prime examples of this approach, when the market for all-electric vehicles was new. Offering a lower price to penetrate the market.

Pricing 145

Pricing Startup Competition Examples 145

Startup Professionals Musings

JULY 23, 2021

Evaluate the brand impact of proposed market moves. The push is always on to grow your market with new geographies, new products, and new market segments. Yet every change can cause brand dilution or competition you don’t need. Moving in or out of the wrong market can kill your brand.

Examples 170

Examples Custom Customer Social Media 170

Startup Professionals Musings

JULY 16, 2021

Some of us are proud to be technologists, while others love marketing or team building. Show that others are an inspiration, not competition. It allows you to change and learn as the market evolves, and your business needs change. Marty Zwilling First published on Inc.com on 07/01/2021.

Mentor 174

Mentor Satisfaction Competition Marketing 174

Startup Professionals Musings

JANUARY 29, 2021

Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth. People-centric leaders realize that the right motivated and accountable people are their real competitive advantage. Even process changes require people first.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Custom Customer 134

Startup Professionals Musings

APRIL 26, 2021

Investors know that operational and employee expenses are always higher than anticipated, not to mention customer acquisition costs, capital expenses, and ongoing competitive initiatives. Competitor resources include larger cash assets, trained staffs, an existing customers, and a known brand in the market.

Funding 132

Funding Template Resource Competition 132

Startup Professionals Musings

AUGUST 25, 2021

Successful entrepreneurs have to be people oriented, to solicit experts with various skills, including marketing, production, operations, and finance. Believe in the need for marketing and selling. Marty Zwilling First published on Inc.com on 08/10/2021. Able to marshal people and other support resources.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

OCTOBER 24, 2021

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. When someone says Intellectual Property (IP), most entrepreneurs think only of patents.

Startup 145

Startup Patents IP Social Media 145

Startup Professionals Musings

MARCH 3, 2021

Postulate competitive reactions and your responses. Competitors, like the market, never stand still as you disrupt their space. Marty Zwilling First published on Inc.com on 02/16/2021. Building a sustainable business is more like a marathon than an event.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

SEPTEMBER 22, 2021

Investors love entrepreneurs who come across as constantly on the lookout for new ideas, and able to grasp the larger implications for market change. You need to show that you have a powerful team, and can attract and lead people with strong skills complimentary to yours for marketing, finance, sales, and operations.

Ideas 140

Ideas Entrepreneur Resource Equity 140

Startup Professionals Musings

DECEMBER 26, 2020

In reality, crowdfunding has become a major startup funding vehicle, expected to reach $114 billion globally by 2021, but that doesn’t mean it’s easy. Thus crowdfunding is clearly not the panacea for funding and success that many entrepreneurs envision.

Startup 151

Startup Equity Funding Demand 151

Startup Professionals Musings

AUGUST 23, 2021

You need complementary skills for marketing, financials, and operations. Only you can turn these questions and related decisions into your competitive edge, as well as satisfying results. Marty Zwilling First published on Inc.com on 08/09/2021. A business is never a solo operation.

Startup 159

Startup Satisfaction Entrepreneur Equity 159

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Marty Zwilling First published on Inc.com on 06/09/2021.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Later cleanup can double your costs and risks.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

DECEMBER 13, 2021

In reality, the business plan is for you, to make sure you have answers for all the relevant requirements, including costs, revenue projections, competition, marketing, and operational considerations. Marty Zwilling First published on Inc.com on 11/29/2021. Don’t take shortcuts to make it happen.

Satisfaction 135

Satisfaction Entrepreneur Startup Mentor 135

Startup Professionals Musings

OCTOBER 6, 2021

In many cases, the challenge may just be your ability to market yourself, and what you know. In this very competitive age, with the current high rate of change in the marketplace, it behooves you to maximize your self-leadership, and be perceived as the business leader you always wanted to be. Make sure everyone knows your expertise.

Entrepreneur 132

Entrepreneur Course Satisfaction SpaceX 132

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8 And who cares?

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

APRIL 24, 2023

Millions have bowed out of the labor market. Many of these retired from the labor market. New and old entrepreneurs submitted over five million startup business applications in 2021 and again in 2022, making these the most popular years on record , according to data released by the U.S. Census Bureau.

Layoffs 113

Layoffs Startup Technical Review Class 113

Startup Professionals Musings

APRIL 2, 2021

Some franchising business, such as McDonald’s, have taken their systemization to the Olympic level as a key to their competitiveness in a highly saturated market. The real challenge for every business is to keep up with changes in the market, and to maintain growth through new and repeat customers.

Startup 107

Startup Training Guide Sales 107

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Marty Zwilling First published on Inc.com on 12/08/2021.

Customer 114

Customer Custom Satisfaction Metrics 114

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy , and a motivated and prepared team in order to penetrate competitive defenses.

Marketing 125

Marketing Technical Review Startup Resource 125

Tech.Co

MAY 9, 2024

We also offer some advice for writing your application, to make sure your proposal is as competitive as possible. The competitive program is open to select small businesses and specifically encourages participation from women and socially or economically disadvantaged persons.

Outsource Development 200

Outsource Development Technical Review Research Writing 200

TechCrunch LA

DECEMBER 31, 2022

Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. What type of market, if any, is the right one? In 2021, over 1.2 Paris: To ban or not to ban?

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257