socalTECH

MAY 12, 2017

We spoke with CEO Matt Levin to hear about how Donut Media is looking to speak to the Millennial car enthusiast through both its online videos as well as social content. The way we're doing that, is we are creating video content, which we distribute across social platforms. What is Donut Media? It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. Financial details of the acquisitions were not disclosed. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed. READ MORE>>.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms are in a four-way merger, and have become Evolve Media. Tags: advertising content media evolve acquisition merger springboard doublehelix atomiconline nation gorilla.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share.

Invest 291

Invest Content Media Networking 291

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content 230

Content News Startup Research 230

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00 READ MORE>>.

.Net 185

.Net Advertising Los Angeles Platform 185

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Email readers, continue here.]

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 The firm's stock was up in its debut despite a down market for the day, with the NASDAQ down -4.11 Tags: reachlocal advertising small business exit merger acquisition. during the day. percent to 2,204.01.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

socalTECH

NOVEMBER 11, 2010

Business.com offered up an online directory of local businesses, combined with content and expert commentary. At the time of the acquisition by R.H. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. Dex One--formerly known as R.H. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

TechCrunch LA

JANUARY 23, 2020

Bytedance owns the Resso trademark , so it’s a good bet that it will make its way to more markets soon. Possibly with features that differentiate this later entrant from others in the market? Resso was long rumoured and eventually spotted in the wild at the end of last year when Bytedance tested the app in India and Indonesia.

Services 182

Services Los Angeles Media Marketing 182

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. For Customer Acquisition and Loyalty. The post edo Raises $15 Million to Scale Up Its Hold on The Payments and Advertising Sector appeared first on TechZulu. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

socalTECH

MARCH 17, 2010

Online marketing firms Gorilla Nation , Atomiconline , Double Helix , and Springboard said this morning that the firms have joined their brands under parent firm Evolve Media. Tags: gorilla nation atomiconline doublehelix springboard merger acquisition evolve media content advertising.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

MAY 14, 2015

Santa Monica-based Famebit , the Youtube influencer marketplace led by David Kierzzkowski, has acquired short form, video marketing company Refame , the two announced this morning. Famebit said the deal will help it automate short form, video content creation on Vine, Snapchat, and Instagram. Famebit is backed by Science Inc.,

Santa Monica 100

Santa Monica Snapchat Acquisition Content 100

socalTECH

JANUARY 11, 2019

The content that we serve is all new music and releases. In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. It's a vehicle for marketing new releases, no pun intended. The product is an app, available for them.

Startup 113

Startup Advertising Marketing Platform 113

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 64

SEO Advertising Conference Social Media 64

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Custom 164

Custom Customer Advertising SEM 164

socalTECH

JANUARY 11, 2019

The content that we serve is all new music and releases. In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. It's a vehicle for marketing new releases, no pun intended. The product is an app, available for them.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

socalTECH

APRIL 29, 2009

Los Angeles-based Internet Brands is expanding its network of vertically focused web sites, saying Wednesday that the firm has acquired two new websites in the money and finance area, and has officially targeted "Money and Business" as one of the firm's key vertical markets. Financial terms of those buys were not disclosed. READ MORE>>.

Internet Brands 113

Internet Brands Advertising Sites Content 113

Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). Except for 2 things: 1.

Networking 366

Networking Media Content Custom 366

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. Funny Or Die doesn’t do any advertising.

Sites 61

Sites Marketing Social Media Social Network 61

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Example here: [link].

Startup 225

Startup Los Angeles Social Network Twiistup 225

socalTECH

FEBRUARY 26, 2009

Placevine operates an online site where both marketers and concent producers can find opportunities for product placement and sponsorships. The firm was co-founded by Adam Erlebacher and Greg Neichin, who were both involved in Colloquois and GetActive Software, which both saw successful acquisitions. READ MORE>>.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. After Go Network, I joined the team at Xoom.com, which was the first wave of user generated content on the Internet. After IAC, I started my own company, MerchEngines, which was a search marketing platform for local businesses.

Southern California 245

Southern California Idealab Startup Custom 245

socalTECH

JULY 20, 2011

It came about, because we saw a gap in the market around entertainment news written for the 18-34 consumer segment. collapsed and the stock market was crashing, when I chose to leave a steady, paying full time job to go to HitFix. We didn't see anyone else in the market doing what we wanted to do on the entertainment side.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 40

SEO Advertising Conference Social Media 40

socalTECH

OCTOBER 12, 2015

That's the story behind Los Angeles-based Kixer (www.kixer.com), which saw a great exit last week as it was acquired by content management software developer Lakana. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. We saw this firsthand.

Mobile 100

Mobile Startup Content Advertising 100

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What verticals are you thinking about?

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

Social Media 93

Social Media Content Startup Web 93

InfoChachkie

JUNE 16, 2011

It became clear that the people with scale are famous people, so we set about building a network of influential people so when a marketer says, ‘I am looking to reach moms on Twitter’, we can match them with a couple of dozen celebrities and say ‘All of these women reach moms on Twitter.’”. I have been monetizing social media for six years.

Social Media 252

Social Media Platform Media Networking 252