Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Revenue experiments (and failures).

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

JULY 19, 2019

Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday. ZEFR is backed by IVP, U.S.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>. Financial terms of the buy were not disclosed. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

OCTOBER 7, 2015

Los Angeles-based Kixer , a advertising technology developer focused on mobile advertising, has been acquired by LAKANA , a developer of content management software based in Minnesota. Financial terms of the acquisition were not announced. Kixer was venture backed by Lowercase Capital, TenOneTen, as well as angels.

Advertising 100

Advertising Content Acquisition Los Angeles 100

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Since then, the craft of advertising online has matured from an art to a science. If you haven’t already subscribed yet, subscribe now for.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

JUNE 27, 2016

VantagePoint Venture Partners and Rho Ventures--who own approximately 40% of ReachLocal--said it had agreed to tender their shares to Gannett as part of the acquisition deal. Gannett said it would use the acquisition of ReachLocal to accelerate its digital growth efforts. READ MORE>>.

ReachLocal 189

ReachLocal Woodland Hills Acquisition Advertising 189

socalTECH

JANUARY 23, 2014

According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners. gravity merger acquisition content personalization software exit' in total funding. READ MORE>>.

Redpoint 164

Redpoint Santa Monica Advertising Content 164

socalTECH

MAY 12, 2017

We spoke with CEO Matt Levin to hear about how Donut Media is looking to speak to the Millennial car enthusiast through both its online videos as well as social content. The way we're doing that, is we are creating video content, which we distribute across social platforms. What is Donut Media? It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed. READ MORE>>.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Content partners include Discovery, CBS, Time Inc., Advertisers include Target, Kraft, Huggies, Hyundia, and more. Tickets are still available and can be purchased HERE.

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M in calendar year 2019.

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

AUGUST 9, 2011

According to Demand Media, it acquired IndieClick , a Los Angeles-based online advertising company, and also acquired RSS Graffiti , another Los Angeles firm developing social media products for Facebook. Financial details of the two acquisition was not disclosed. READ MORE>>.

Demand 154

Demand Google Media RSS 154

socalTECH

FEBRUARY 18, 2010

Financial details of the acquisitions were not disclosed. Internet Brands' Bob Brisco said the acquired companies all have strong organic traffic, and revenues from a mix of small, medium, and large advertisers. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

socalTECH

FEBRUARY 26, 2010

Financial terms of the acquisition were not disclosed. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites. Tags: reachlocal smblive merger acquisition software local advertising.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

JULY 24, 2015

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Financial terms of the acquisition were not announced. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron". Scripps Company.

Media 100

Media Advertising Los Angeles Acquisition 100

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content 230

Content News Startup Research 230

socalTECH

NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost! Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

MARCH 17, 2010

Tags: advertising content media evolve acquisition merger springboard doublehelix atomiconline nation gorilla.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

SEPTEMBER 23, 2009

El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. According to TargetCast Networks, the buy gives it 1400 locations and 3425 screens delivering local and national advertisements. Financial terms of the buy were not disclosed. READ MORE>>.

El Segundo 133

El Segundo Claremont Draper Advertising 133

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

JANUARY 23, 2019

According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. Viacom said that Pluto TV has more than 12 million monthly active users, with about 7.5 million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

OCTOBER 27, 2010

According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD. READ MORE>>.

Yahoo 178

Yahoo Media News Report 178

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. percent after its IPO Thursday, closing at $14.98, up $1.98.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. For Customer Acquisition and Loyalty. The post edo Raises $15 Million to Scale Up Its Hold on The Payments and Advertising Sector appeared first on TechZulu. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

socalTECH

DECEMBER 14, 2011

Santa Monica-based Double Fusion , which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks , a social and casual in-game advertising firm. Financial terms of the acquisition were not announced.

Networking 124

Networking Santa Monica Advertising Acquisition 124

socalTECH

NOVEMBER 11, 2010

Business.com offered up an online directory of local businesses, combined with content and expert commentary. At the time of the acquisition by R.H. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. Dex One--formerly known as R.H. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

Startup Professionals Musings

JULY 10, 2015

While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. Advertisers see this as cost per impression (CPI) or cost per mille (CPM).

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

Startup 162

Startup Content Advertising Sites 162

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B.

Media 168

Media CPC Acquisition Google 168

socalTECH

OCTOBER 20, 2009

Financial terms of the acquisition were not disclosed. Channel M is a producer of content for in-store TV networks; PlayNetwork is a developer and distributor of entertainment to retails. Tags: channelm playnetwork merger acquisition home advertising media network.

Sherman Oaks 100

Sherman Oaks Acquisition Advertising Media 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. Along the way, we anticipated and forecast a change in the consumption of content on the internet. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149