socalTECH

JANUARY 27, 2022

Los Angeles-based market research provider and software developer MarketCast said on Wednesday that it has acquired Invoke, a provider of market research focused on video streaming services. MarketCast said the acquisition will help it grow its entertainment research and content testing for streaming and broadcast content.

Research 113

Research Entertainment Content Software Development 113

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

Marketing 133

Marketing Funding Santa Monica Social Media 133

Tech.Co

FEBRUARY 8, 2019

It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Here’s what the podcast acquisitions mean for Spotify, for the entire podcast industry, and for all the tiny underdog podcasters out there. That’s because the acquisitions make Spotify a publisher, as well as platform.

Acquisition 124

Acquisition Media News Platform 124

socalTECH

OCTOBER 12, 2016

According to L Square, the investment in Edlio will go towards sales and marketing, international growth, new product development, and strategic acquisitions. The funding came from L Squared Capital Partners. Edlio is led by CEO Ali Arsan.

Acquisition 100

Acquisition Software Class News 100

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

FEBRUARY 19, 2013

In a surprise move, Santa Monica-based Demand Media said Tuesday afternoon that it plans to explore separating its domain name and content businesses into two, independent, publicly traded companies. Demand Media said it anticipates the deal will be in the form of a tax-free distribution, and will occur in the next nine to twelve months.

Demand 185

Demand Content Media Santa Monica 185

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

SEPTEMBER 29, 2020

Los Angeles-based Social Native , which operates an online marketplace which helps brands source visual content says it has acquired Olapic , a service focused on user-generated, influencer, and short-form video content for brands. Financial terms of the acquisition were not announced.

Content 113

Content Acquisition Venture Capital Los Angeles 113

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

APRIL 19, 2021

Santa Monica-based GoodRx said it has acquired video content provider HealthiNation. Financial terms of the acquisition were not announced. GoodRx said the addition of HealthiNation's video content will provide a new avenue for manufacturers to reach target audiences through its service.

Santa Monica 113

Santa Monica Content News Acquisition 113

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

NOVEMBER 5, 2019

Los Angeles-based private equity investor OpenGate Capital announced very late Monday evening that it has acquired the majority interest in CoreMedia AG , a developer of content management software. OpenGate Capital said the acquisition was out of its second, institutional fund, which is worth approximately $585M. READ MORE>>.

Capital 113

Capital Equity Content Acquisition 113

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

Networking 124

Networking SEO Organic Search Social Media 124

socalTECH

JULY 16, 2010

The stock of Los Angeles-based RealD , the provider of 3D movie projection technology, was up in its first day of trading on Friday, despite a big drop in the overall markets. Tags: reald merger acquisition content hollywood. RealD closed at $19.51, up 22 percent from its open price of $16.00. and $15.00 READ MORE>>.

Marketing 154

Marketing Hollywood Content Acquisition 154

socalTECH

JUNE 19, 2019

According to the companies, TV Azteca, which is part of Grupo Salinas, will purchase $5M of shares of Allied Esports via an equity investment in Black Ridge Acquisition Corp. In addition, the two will create an e-sports venue and content facilities in the Mexican market. READ MORE>>.

Equity 113

Equity Content Acquisition Networking 113

TechCrunch LA

AUGUST 27, 2020

Now the city’s enterprise tech scene can claim a really big winner with Signal Sciences , the security monitoring and management company that is getting bought by Fastly , a provider of content delivery networking services, for $775 million. We’re thrilled to help lead the way for the broader tech community in Los Angeles.”

Culver City 249

Culver City SaaS Los Angeles Social Network 249

TechCrunch LA

JUNE 10, 2021

Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. Klarna has entered six new markets this year alone, including France and New Zealand, where it just launched this week. in markets such as New York and Los Angeles.

Los Angeles 266

Los Angeles Funding CIO Marketing 266

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. Tell us about the acquisition of Cottonseed, the clothing company. Wittleebee is backed by Science Inc.,

Acquisition 167

Acquisition Help Social Media Startup 167

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed. READ MORE>>

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Did the eyeballs suddenly disappear? But, when the bubble burst in 2000, most of us quickly grew up. a month for a subscription.

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

APRIL 13, 2017

Los Angeles-based j2 Global , which provides both a suite of Internet services and runs an extensive digital media and content publishing business, has made five more acquisitions, the company said today. The company said it completed five acquisition in the first quarter of 2017 across three of its business units.

Company 113

Company Companies Email Acquisition 113

socalTECH

APRIL 17, 2019

Financial details of the four acquisition, which all closed in the first quarter of 2019, were not announced. j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup.

Company 173

Company Companies Southern California Acquisition 173

socalTECH

JUNE 5, 2015

San Diego-based content marketing provider Spread Effect has been acquired by fellow performance marketing and outreach company Adduco Media , the two said this week. Financial details of the acquisition were not announced by the two companies. Adduco is based in Utah. Spread Effect is led by Ryan Sandberg.

Media 100

Media San Diego Content Acquisition 100

socalTECH

DECEMBER 16, 2008

Santa Monica-based Tsavo Media, the new startup founded by Userplane founder Michael Jones, has launched a new division, focused on search engine marketing. The firm announced the division Tuesday afternoon, saying that its new Tsavo Agency will provide search engine marketing and content monetization services for companies.

Tsavo 100

Tsavo Userplane Marketing Santa Monica 100

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

Media 134

Media Commerce Company Companies 134

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Integrate your social media content with some traditional media.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

JUNE 13, 2019

In January, Los Angeles-based Pluto TV (www.pluto.tv) was acquired by Viacom for $340M, one of the largest acquisition deals so far in the region this year. I saw that, if you build a good product that customers love, that people love to use, how you need to market it, how you need to run that project, and so forth.

Startup 124

Startup Content Demand Netflix 124

socalTECH

JULY 7, 2014

The Disney Accelerator , the startup accelerator backed by Disney and being run by TechStars in Los Angeles, announced its inagural class today, naming eleven companies--including three Los Angeles companies--to participate in the three month program.

Class 173

Class Entertainment Venture Capital Mentor 173

Startup Professionals Musings

MARCH 5, 2023

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support. Communication to the team suffers, and productivity is low.

Startup 155

Startup Ideas IBM IBM 155

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Integrate your social media content with some traditional media.

Media 59

Media Marketing Social Media Resource 59

socalTECH

DECEMBER 4, 2013

Financial terms of the acquisition were not annoucned. Harris Broadcast provides content management and network infrastructure products and services aimed at the television broadcasting market. imagine communications harris broadcast merger acquisition streaming video' READ MORE>>.

San Diego 147

San Diego Acquisition Los Angeles Content 147

socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Demand Media runs content sites Livestrong.com, eHow, Trails.com, and many others. and $16.00 and Generation Partners, among others.

Demand 150

Demand Media eHow Marketing 150

socalTECH

JULY 2, 2014

According to Qualcomm, it will use the buy to bolster its technology and use of 60 Ghz wireless for the mobile, computing, and networking market. wigig 802.11ad wifi 60ghz acquisition merger wilocity qualcomm' Wilocity develops chipsets for the 802.11ad standard (WiGig). READ MORE>>.

San Diego 147

San Diego Acquisition Platform Content 147

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150