Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

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Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Marketing Social Media Mentor Conference 119

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

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socalTECH

JUNE 5, 2015

San Diego-based content marketing provider Spread Effect has been acquired by fellow performance marketing and outreach company Adduco Media , the two said this week. Financial details of the acquisition were not announced by the two companies. Adduco is based in Utah. Spread Effect is led by Ryan Sandberg.

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socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

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Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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socalTECH

MARCH 19, 2013

Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug , an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed. The firm was based in San Francisco. and up per course).

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socalTECH

JUNE 16, 2015

Los Angeles-based Evolve Media , the online lifestyle publisher, is expanding out its empire again, saying late last night that it has acquired Martini Media , which focuses on content for reaching and engaging the affluent online. Evolve Media said it will run Martini Media as a separate division. READ MORE>>.

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Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Media Marketing Social Media Resource 59

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

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socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 and $16.00 and $16.00 READ MORE>>.

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Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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socalTECH

AUGUST 8, 2010

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities.

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SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing. Love the minis!

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socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

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Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Media Social Media Marketing Resource 92

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types.

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Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Tech.Co

JANUARY 15, 2018

Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The experiences and lessons Jen and I have gained since leaving AOL to build our own media brand have been numerous. Needless to say, very little of it was easy.

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Media News Organization Content 175

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

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Networking SEO Organic Search Social Media 124

Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). Except for 2 things: 1.

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Networking Media Content Custom 366

TechCrunch LA

AUGUST 27, 2020

Los Angeles was always more than a one-industry town, even when it comes to technology startups, as media and entertainment (and social networking) were always the big draws in Tinseltown. We’re thrilled to help lead the way for the broader tech community in Los Angeles.”

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Culver City SaaS Los Angeles Social Network 249

socalTECH

APRIL 30, 2012

Los Angeles-based Demand Media just passed up a deal to go private, according to a report over the weekend from the WSJ's AllThingsD, which says that the firm--headed by Richard Rosenblatt--ultimately decided to pass on the offer from private equity shop Thomas H. Lee Partners. Apparently, T.H. Lee offered up to $1.2 Lee offered up to $1.2

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socalTECH

APRIL 13, 2017

Los Angeles-based j2 Global , which provides both a suite of Internet services and runs an extensive digital media and content publishing business, has made five more acquisitions, the company said today. The company said it completed five acquisition in the first quarter of 2017 across three of its business units.

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Company Companies Email Acquisition 113

socalTECH

JANUARY 12, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. and $16.00 READ MORE>>.

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Demand Media Pricing eHow 157

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

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Content Platform Paid Search OpenX 171

socalTECH

AUGUST 3, 2018

Culver City-based Uproxx Media Group , which operates the Uproxx entertainment and pop culture news site, has been acquired by Warner Music Group , the two said on Thursday. Financial terms of the acquisition were not announced. Uproxx Media Group also provides branded content and video services to marketers.

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Culver City News Media Entertainment 100

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. and co-founder Sean Percival is a MySpace vet and a familiar face in Southern California's social media circles.

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socalTECH

JANUARY 31, 2011

Santa Monica-based Demand Media said this morning that it received approximately $77.2M per share, with 5,175,000 shares of the offering coming directly from Demand Media itself, and the rest from other shareholders. in net proceeds from the firm's IPO last week. READ MORE>>.

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socalTECH

FEBRUARY 5, 2019

The shutdown comes after a reorganization of the digital properties of AT&T, as well as its Otter Media subsidiary. Machinima had been acquired by Warner Bros. in 2016, in a deal then reported as worth less than $100M. READ MORE>>.

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socalTECH

JANUARY 15, 2019

Los Angeles-based Internet services and publishing giant j2 Global has acquired two companies, saying this morning that it acquired Ekahau , a company in the digital media space, and Castle Connolly , a company in the digital media and healthcare industry.

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Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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Social Media Media Metrics SEO 62

socalTECH

DECEMBER 16, 2010

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. The firm said the product is a result of its acquisition of SMB:Live back in February. Pricing on the new offering was not disclosed. READ MORE>>.

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socalTECH

APRIL 4, 2013

HYFN was founded in 2000, and was part of Facebook''s Preferred Marketing Developer Program. hyfn lintv merger acquisition media digital agency television content hollywood' Financial details of the buy were not disclosed. HYFN was advised by Angeles Capital Group''s Peter Cowen and Andrew Williamson in the deal.

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Hermosa Beach Hollywood Content Acquisition 147

socalTECH

DECEMBER 16, 2008

Santa Monica-based Tsavo Media, the new startup founded by Userplane founder Michael Jones, has launched a new division, focused on search engine marketing. The firm announced the division Tuesday afternoon, saying that its new Tsavo Agency will provide search engine marketing and content monetization services for companies.

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Tsavo Userplane Marketing Santa Monica 100

socalTECH

JANUARY 5, 2011

For today's Insights and Opinions section, where we share the thoughts and insights of local technology thought leaders, we have an article from Tony Greenberg , CEO of Ramprate on A Cynic's Prediction of IT and Media in 2011. Markets will stay irrational longer than companies stay solvent. Everything that's old will be new again.

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Media Cloud Computing Press Examples 168