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Social Reality Raises $25M, Acquires Steel Media

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Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

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Vantage Media Backers Disclosed For BrokersWeb Deal

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El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, was backed by BIA Digital Partners II LP, a private equity investment firm, as part of its acquisition of BrokersWeb , BIA announced Thursday. BIA said that Patriot Capital II, L.P.,

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MySpace Acquired By Specific Media

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Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

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Bevo Media Acquired By Vize Capital

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San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

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Convertro Acquired By AOL For $101M

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Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

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MomentFeed Names Tech Veteran Nick Hedges As CEO

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Hedges served in that position until its recent acquisition by Ellie Mae. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier. Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. READ MORE>>.

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YP Buys Sense Networks

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YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.