Remove Acquisition Remove Advertising Remove Networking Remove Web
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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Venture forth.

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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Gorilla Nation, AtomicOnline, Double Helix, Springboard In Big Merger

socalTECH

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

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Internet Brands Acquired For $640M

socalTECH

Internet Brands owns a wide network of online web sites in a number of verticals. Tags: internet brands merger acquisition private equity advertising. Hellman & Friedman was advised by Simpson Thacher & Bartlett LLP. READ MORE>>.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A great opportunity for more visible networking. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. A negative customer acquisition cost! Love the minis!