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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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VideoAmp Pulls In $70M Funding Round

socalTECH

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113
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Shopzilla Buys Connexity

socalTECH

According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Shopzilla said that Connexity''s entire team will be joining Aisle A. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. Matt is one of the most transparent, focused & honest startup guys you’ll meet. Or read the quick, informative summary below the image!

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The Silent Benefits of PR

Both Sides of the Table

Very few investors understand this and even fewer startups. When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. Customer Acquisition - I left customer acquisition for last intentionally.

Press 415
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9 Business Model Components For New Business Funding

Startup Professionals Musings

Now I see in a classic book, “ Business Models for Teams ,” by Tim Clark and Bruce Hazen, an extension of this process to down inside the venture, for teams and individuals. Every team needs to understand how their activities relate to customer revenue. No startup or entrepreneur is an island. Key partners.

Funding 133
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

When you see startups like SpaceX and Pinterest grow from a low valuation to a billion dollars in just a few years, it’s easy to assume that if you just keep doing what you are doing, you can get there as well. Every rapidly growing company struggles with keeping their teams focused and committed.

Startup 151