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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Plus, there is plenty of content from young entrepreneurs showcasing their small and more sustainable businesses. A good alternative to BigCommerce with better web design.

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Break Ramps Branded Content, Growth

socalTECH

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers.

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Demand Media Gets New Competitor, Yahoo, After Associated Content Buy

socalTECH

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Financial terms of the acquisition of Associated Content were not disclosed.

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Internet Brands Buys Seven Consumer Web Sites

socalTECH

Financial details of the acquisitions were not disclosed. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

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Internet Brands 2009 Acquisition Total: $24.2M

socalTECH

in acquisitions, earnout, and holdbacks during 2009, as part of its 2009 fiscal results release. In addition to those details, Internet Brands said it is now seeing a monthly average of 50 million total monthly unique visitors to its collection of web sites, with a total of 56.5 million in January. million in January. READ MORE>>.

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User Interface Beyond the Web Site

SoCal CTO

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

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